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About the data

Adoption/Infertility Industry
Geographic ref.: United States
Year: 2000
Market size: $3.65 billion (estimated)
About the data: "Adoption services is a $1.4 billion industry with about 4,500 adoption providers processing 138,000 adoptions annually. About 400 fertility clinics nationwide provide assisted reproductive technology treatment to 1.4 million infertile couples at a cost of $2.25 billion."
Source: "Adoption/Infertility Industry Worth $3.65B." Research Alert, November 17, 2000, p. 8. Primary Source(s): Marketdata Enterprises.

Advertising
Geographic ref.: United States
Market size: $235 billion
About the data: "As the $235 billion advertising industry grapples with an ad slowdown and possible recession in 2001, the mood is changing to worry and fear."
Source: McCarthy, Michael, "Bear Takes Big Bite Out Of Advertising Growth." USA TODAY, December 27, 2000, p. B1.

Advertising
Geographic ref.: Vietnam
Market size: $100 million valued (estimated)
About the data: "There isn't a lot of ad business for Vietnam; the entire market is valued at slightly more than $100 million a year."
Source: Flagg, Michael, "In Today's Vietnam, the War Is a Selling Point." Wall Street Journal, October 17, 2000, p. A39.

Advertising
Geographic ref.: China
Market size: $10 billion valued
About the data: "China's $10 billion overall ad market witnessed 36% real growth last year, due to strong spending by domestic advertisers, according to ACNielsen International."
Source: Madden, Normandy, "Chinese Brands Turn to Western Agencies." AdAgeGlobal, June 2001, p. 21. Primary Source(s): ACNielsen International.

Airbags and Seatbelts
Geographic ref.: World
Market size: $12.0 billion
About the data: "The $12 bn global vehicle occupant restraint market has grown by an average rate of 12% annually since 1993."
Source: Retrieved NA from "The Global Market for Airbags and Seatbelts." Retrieved January 9, 2001 from the World Wide Web: http://www.just-auto.com.

Airline travel, unsold
Geographic ref.: World
Market size: $100 billion
About the data: "Estimates vary, but the amount of unsold travel inventory up for grabs each year totals $100 billion."
Source: Doyle, T.C. and Chris Bucholtz, "Putting the Pinch on Priceline.com VARBusiness, September 4, 2000, p. 17.

All terrain vehicles
Geographic ref.: United States
Market size: $3.5 billion
About the data: "With sales to traditional customers flat, cart makers are boosting horsepower, jacking up wheels and hoping to tap into the customer base that built a $3.5 billion market for all-terrain vehicles."
Source: Lanter, Charles, "Golf Course Find News, Off Course Market." Knight-Ridder Tribune Business News, July 2, 2001.

Analgesics
Submarket: Hemorroid remedies
Geographic ref.: United States
Market size: $150 million valued
Source: "Safetek International Inc. Enters Into Agreement with Trop-Life Ltd." Retrieved July 30, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): Frost & Sullivan.

Analytical Instruments
Geographic ref.: World
Year: 2000
Market size: $17 billion valued
Source: Analytical Instrument Industry Report, July 26, 2000, p. 4. Primary Source(s): KC Associates.

Anemia treatment
Geographic ref.: United States
Market size: $2 billion valued
About the data: "Among kidney patients in the U.S. alone. Anemia treatment is a $2 billion market."
Source: "A Blood Booster for Amgen." Business Week, December 4, 2000, p. 104.

Animation
Geographic ref.: Japan
Market size: $8.06 billion
About the data: "Computer technology is rapidly changing the Japanese animation, or anime, industry, which is worth a whopping ¥ 1 trillion ($8.06 billion)."
Source: Sato, Makoto, "Digital Assistance." Nikkei Weekly, April 16, 2001, p. 3.

Annuities
Geographic ref.: United States
Market size: $190 billion valued
About the data: The market is expected to grow as more Baby Boomers retire.
Source: "The Best Shareholders Can Get?" Business Week, April 2, 2001, p. 67.

Antidepressants
Geographic ref.: United States
Year: 2006
Market size: $14 billion in revenues (projected)
About the data: According to the source, roughly 21 million Americans suffer from depression. Total revenues come from two segments: atypical antidepressants and selective serotonin reuptake inhibitors.
Source: "Drug Patent Expirations Boost Antidepressant Markets to $14B by 2006." Retrieved April 6, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): Frost & Sullivan.

Apparel
Submarket: Surfwear
Geographic ref.: Brazil
Year: 2000
Market size: $2 billion (estimated)
Source: "Surfboarding Industry." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Apparel Franchising
Geographic ref.: France
Year: 1998
Market size: $1.9 billion valued
About the data: In 1998, the French apparel franchise market was composed of 2,915 franchises representing USD 1,929 million. In 1999, 317 new franchises are expected to open."
Source: "Apparel." Retrieved November 8, 2000 from the World Wide Web: http://www.tradeport.org.

Apparel, maternity
Geographic ref.: United States
Market size: $1.5 billion sold
Source: "Joining the Revolution, At Last." Business 2.0, December 12, 2000, p. 84.

Appliances
Submarket: Food disposals
Geographic ref.: Japan
Market size: $12.7 billion (estimated)
Source: "Japanese Food Disposer Market." Retrieved January 11, 2001 from the World Wide Web: http://www.csjapan.doc.gov. Primary Source(s): International Market Insights.

Appliances
Submarket: Vacuum cleaners
Geographic ref.: United Kingdom
Market size: 455 million £
About the data: Dyson has about 50% of the market.
Source: Kemeny, Lucinda, "Dyson and Strong Pound Put The Wind Up Hoover." Sunday Times, October 15, 2000, p. 4.

Appliances, large kitchen
Geographic ref.: United Kingdom
Year: 2001
Market size: $2.76 billion valued (projected)
Source: "Large Kitchen Appliances." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Appliances, large kitchen
Geographic ref.: United Kingdom
Year: 1999
Market size: $2.55 billion valued
Source: "Large Kitchen Appliances." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Appliances, large kitchen
Geographic ref.: United Kingdom
Year: 1997
Market size: $2.3 billion valued
Source: "Large Kitchen Appliances." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Artificial Intelligence
Geographic ref.: United States
Year: 2003
Market size: $12 billion (projected)
About the data: Figure refers to commercial applications.
Source: "Diagnos Inc. Sees Larger Share of Artificial Intelligence Market Through Strategic Partnerships." Canadian Corporate News, January 23, 2001. Primary Source(s): International Data Corp..

Artificial Playing Services
Geographic ref.: World
Market size: $300 million
About the data: "Sprinturf Inc. wants to play in the major leagues of the international market for artificial playing surfaces."
Source: Wood, Leslie C., "Artifical-Turf Company is Laying Out Plans." Philadelphia Inquirer, September 25, 2000, p. C1.

Auto Interiors
Geographic ref.: World
Year: 1998
Market size: $50 billion
About the data: Figure includes seating, door trim, carpets, overhead systems and instrument panels.
Source: "FYI." Plastics News, June 28, 1999, p. 3. Primary Source(s): Robert Flier Associates.

Auto Parts
Submarket: Turbochargers
Geographic ref.: World
Year: 2000
Market size: 9 million units in sales
About the data: "The supercharger market is small compared with the global turbocharger market. The industry will buy 9 million turbochargers this year."
Source: Sherefkin, Robert, "Rival Looks To Eat At Eaton's Supercharger Dominance." Crain's Cleveland Business, August 21, 2000, p. 33.

Baby Care
Submarket: Strollers
Geographic ref.: United States
Market size: $180 million
About the data: "The $180 million-a-year U.S. stroller market is actually highly segmented, ranging from bargain models - the Chevys and Fords, if you will - to European and Japanese luxury models that can cost as much as $1,000 each."
Source: White, Gregory L., "New Jeep is Sure to Turn Heads, on the Playground." Wall Street Journal, January 9, 2001, p. B1.

Baby food
Geographic ref.: Taiwan
Year: 1999
Market size: $70.7 million valued (estimated)
About the data: "The baby food market in 1999 was worth $70.7 million and is estimated to grow by more than 14 percent to $80.7 million in 2000 once final numbers are calculated."
Source: "Baby Foods." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Bagels
Geographic ref.: United Kingdom
Market size: 22 million £
About the data: The value of the bagel market increased 57% between 1996 and 1999.
Source: "Ofex Ready for a Taste of Oi! Bagel." Leisure & Hospitality Business, January 25, 2001, p. 6.

Bakery Products
Submarket: Christmas cakes
Geographic ref.: Brazil
Market size: 16,000 metric tons
Source: "Brazil: Christmas Cakes Industry Renew the Product." Valor Economico, November 22, 2000.

Bananas
Geographic ref.: North America
Market size: $4.5 billion
About the data: Dole Fresh Fruit lead with a 32% share.
Source: Thompson, Stephanie, "Banana Split: Ad Icons for Chiquita, Dole Square Off." Advertising Age, March 5, 2001, p. 8.

Barbeque sauce
Geographic ref.: United States
Market size: $360 million in sales
Source: "Heinz Acquiring Vlasic Pickles and open Pit Barbeque Sauce From Vlasic Foods." Retrieved August 7, 2001 from the World Wide Web: http://www.businesswire.com.

Batteries
Geographic ref.: North America
Market size: $6.5 billion valued
Source: Powers, Kemp, "Assault and Batteries." Forbes, September 4, 2000, p. 54.

Bedding, down-filled
Geographic ref.: United States
Year: 1999
Market size: $370 million
About the data: "Last year Pacific Coast Feather gained the lead in the $370 million down-bedding market, shipping 5.5 million down pillows, comforters and featherbeds."
Source: Biddle, Rishawn, "Feather Weight." Forbes, October 2, 2000, p. I64.

Biomaterials
Submarket: Collagen
Geographic ref.: United States
Market size: $300 million valued
Source: "Biomaterials Sector is Set to See Rapid Growth." Biomedical Materials, January 2001, p. 12. Primary Source(s): Dorland Healthcare.

Biotechnology
Submarket: Brachytherapy seeds
Geographic ref.: United States
Market size: $200 million (estimated)
Source: "Draximage Receives FDA Approval For Brachyseed." Biotech Business, October 2000. Primary Source(s): DRAXIS Health.

Boats, equipment and accessories, pleasure
Geographic ref.: Argentina
Year: 1999
Market size: $48 million
Source: "Pleasure Boats and Boating Equipment." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov. Primary Source(s): Argentine Boat Builders Association.

Book Stores
Geographic ref.: Germany
Year: 2000
Market size: 18.4 billion DM in turnover (estimated)
About the data: Figures includes sales by traditional book stores (which had 58.2% of the market), mail order and the Internet.
Source: "Germany: Development of the Book Market." Sueddeutsche Zeitung, July 11, 2001, p. 24.

Bottled Water
Geographic ref.: World
Market size: $35 billion
About the data: The emphasis on water quality and healthy lifestyles continues to make this an exciting market. In the $6 billion U.S. market, it is the fastest growing segment of the beverage industry."
Source: "Aubryn International Enters $35 Billion Bottled Water Market." Business Wire, July 9, 2001. Primary Source(s): Aubryn International.

Boxes, cardboard
Geographic ref.: Australia
Market size: $2 billion valued (Australian dollars)
About the data: Visor and Amcor have 45-56% of the market each, although the arrival of Carter Holt into the market will lower these figures.
Source: "Australia: Visy/Amcor Lose Market Share to CCH." Australian Financial Review, November 17, 1999, p. 1.

Bread and Bakeries
Geographic ref.: Germany
Market size: 26 billion DM (estimated)
Source: "Germany: Large Bakeries Continue to Grow." Frankfurter Allgemeine, March 4, 1999.

Breakfast food market
Geographic ref.: France
Market size: 6.7 billion euros (estimated)
About the data: The average spending per household was 234.31 FFr. Viennese pastries grew 10% and tea 5% per year.
Source: "France: Review of Breakfast Food Market." LSA, February 8, 2001, p. 56.

Bricks and Tiles
Geographic ref.: United Kingdom
Year: 2002
Market size: $3.29 billion valued (projected)
Source: "UK Brick and Tiles." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Bricks and Tiles
Geographic ref.: United Kingdom
Year: 2000
Market size: $3.04 billion valued (projected)
Source: "UK Brick and Tiles." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Business Machines
Geographic ref.: United States
Market size: $40 billion
About the data: "The business machine industry, which churns out items such as copiers, fax machines, printers and scanners, is a $40 billion market."
Source: Conroy, Michael P., "Copiers Go Digital. Will the Market Follow?" LI Business News, February 23, 2001, p. 25A.

Business Machines
Submarket: Typewriters and Word-Processors
Geographic ref.: United States
Year: 1999
Market size: $140 million
About the data: "By the end of the 1990s the typewriter and word-processor market had fallen 95% to $140 million."
Source: Kafka, Peter, "Tapped Out." Forbes, November 13, 2000, p. 234. Primary Source(s): Venture Development Corp..

Business travel
Geographic ref.: World
Market size: $396 billion
Source: Sharkey, Joe, "Business Travel." New York Times, September 13, 2000, p. C10. Primary Source(s): National Business Travel Association.

Calendars
Geographic ref.: World
Market size: $5 billion
About the data: Roughly 10% of the market is attributed to desk calendars. The balance is wall calendars.
Source: Hageman, William, "Page-a-day Calendars. An Idea That Had Its Day And 365 More." Knight-Ridder Tribune Business Service, December 19, 2000. Primary Source(s): National Calendar Marketing Association.

Carpet Cleaning
Year: 1997
Market size: $3.5 billion in revenues
Source: "Carpet Cleaning." Retrieved May 24, 2001 from the World Wide Web: http://www.procarpetsys.com/carpetarticle.html. Primary Source(s): Marketdata.

Carpets and Rugs
Geographic ref.: Brazil
Market size: $50 million
About the data: "According to analysts this market moves $50 million per year and is expanding."
Source: "Brazil: Carpets Producers Investing in Carpet Boards." South American Business Information, April 17, 2001.

Cash Handling Services
Geographic ref.: United States
Market size: $2.2 billion (estimated)
About the data: "The U.S. market for cash handling services is estimated to be worth $2,200 million. Transport, growing approximately 4 percent per year, accounts for the largest share, about 60 percent, of the total market."
Source: "Securitas Creates a World Leader in Cash Handling Services." Retrieved May 15, 2001 from Retrieved May 22, 2001 from the World Wide Web: http://www.businesswire.com.

Cereal
Geographic ref.: United Kingdom
Year: 2001
Market size: 1.06 billion £ in sales
About the data: Sales are for the year ended May 20, 2001.
Source: Marsh, Harriet, "Breakfast Giants Feed Change." Marketing, June 28, 2001, p. 21. Primary Source(s): Datamonitor.

Charcoal briquettes
Geographic ref.: United States
Market size: $3 billion
About the data: "Kingsford is king in the $3 billion barbecue industry, with more than half of the U.S. market share."
Source: "Springfield, OR Charcoal Plant Gears Up For Summer Barbecue Season." Knight-Ridder/Tribune Business News, June 25, 2001.

Cheese
Geographic ref.: United Kingdom
Market size: 1.27 billion £ valued
About the data: Cheddar has about 55% of hard cheese sales.
Source: "The Grocer Focus On The Dairymen." The Grocer, July 1, 2000, p. 25.

Chemicals
Geographic ref.: Singapore
Year: 2000
Market size: $18.1 billion in produced
About the data: Output in the industry grew about 35% during the year.
Source: Young, Ian, "Singapore Hub Heats Up." Chemical Week, February 7, 2001, p. 19. Primary Source(s): Economic Development Board.

Chemicals
Geographic ref.: World
Market size: $1,000 billion valued
Source: Marsh, Peter, "Avantium's $1m Machine That Could Revolutionise An Industry." Financial Times, April 11, 2001, p. 24.

Citrus Industry
Geographic ref.: Florida
Market size: $8.5 billion
About the data: Top citrus products in Florida, in millions of boxes for 2000-1: oranges 240, grapefruit 50 and tangerines 6.3.
Source: Sharp, Deborah, "The Canker War's Bitter Backlash." USA TODAY, November 3, 2000, p. 3A. Primary Source(s): United States Department of Agriculture.

Civil Jetliners
Geographic ref.: World
Market size: $65 billion
Source: Done, Kevin, "Airbus Forecasts 4.9% Annual Air Travel Growth." Financial Times, September 8, 2000, p. 7.

Coffee
Geographic ref.: United Kingdom
Year: 2001
Market size: 137.8 million £ in sales
About the data: Sales are for the year ended May 20, 2001.
Source: Marsh, Harriet, "Breakfast Giants Feed Change." Marketing, June 28, 2001, p. 21.

Coffee
Geographic ref.: Japan
Year: 1999
Market size: 511 billion ¥ (estimated)
About the data: The market has remained relatively constant. Sales in 1999: 202 million yen were instant, 261 million yen regular, 48 million yen regular for industry
Source: "Instant Coffee Market in Japan." Retrieved January 1, 2001 from the World Wide Web: http://www.japanscan.com.

Coffee
Geographic ref.: United States
Year: 1999
Market size: $18 billion
About the data: "The specialty coffee market for stronger, arabica brews that are sold by Starbucks and Peets was worth less than $1 billion (in 1993). By 1999, the total market had expanded to $18 billion, of which $7.5 billion was specialty coffee."
Source: "Abuzz." The Economist, May 19, 2001, p. 61.

Coffee
Geographic ref.: Germany
Year: 1999
Market size: 355,000 tons in sales
About the data: Kraft Joacobs had a 26.7% share, Tchibo 14.9% share.
Source: "Germany: The Market For Roast Coffee." Lebensmittel Zeitung, April 7, 2000. Primary Source(s): G+I.

Coffee
Geographic ref.: United States
Year: 1993
Market size: $13.5 billion
About the data: "In 1993, the coffee market in America was worth $13.5 billion; most of this came from robusta beans of the sort sold in tins in supermarkets."
Source: "Abuzz." The Economist, May 19, 2001, p. 61.

Coffee Shops
Geographic ref.: North America
Year: 2000
Market size: $5.0 billion
About the data: According to reports, Starbucks claims to have 38% of the market, and hopes to have 50% in 2005, when the market is estimated to hit more than $9 billion.
Source: Newpoff, Laura, "Starbucks Pours It On." Business First-Columbus, December 1, 2000, p. A1. Primary Source(s): Salomon Smith Barney.

Collegiate Retailing
Geographic ref.: United States
Market size: $9 billion
About the data: "Collegiate retailing is a $9 billion industry with textbooks and course materials accounting for $5.6 billion in sales.
Source: "College Bookstores Mount Successful Market Share Challenge." Retrieved September 14, 2000 from the World Wide Web: http://www.prnewswire.com.

Comic Book Stores/Specialty Stores
Geographic ref.: United States
Market size: $525 million
About the data: "Saban Consumer Products and Diamond Comic Distributors Inc. have joined forces to distribute Fox Kids Network-based license properties Power Rangers, Digimon, Nascar Racers and other popular kids consumer products into the $525 million dollar comic book/specialty market."
Source: Retrieved December 23, 1999 from "Holy 'Power Rangers'!" Retrieved July 20, 2001 from the World Wide Web: http://www.prnewswire.com.

Commercial Cleaning Industry
Geographic ref.: United States
Market size: $65 billion
About the data: "For the past several years, companies like Jani-King have experienced a booming success in the commercial cleaning business, which has grown into a $65 billion industry."
Source: "Recession Fears Generate New Interest Among Entrepeneurs." Retrieved May 25, 2001 from the World Wide Web: http://www.businesswire.com.

Commercial Pilot Training
Geographic ref.: World
Market size: $4 billion
About the data: "CAE estimates that the commercial pilot training market, based on dry-lease simulator hours, is worth $4 billion a year, of which about a third is outsourced."
Source: Doke, DeeDee, "Independent Flight Training Centers Are Expanding. Are They Also Competing With Their Customers?" Flight International, April 17, 2001, p. 46.

Commissioned-Photography Industry
Geographic ref.: World
Market size: $4 billion in revenues
About the data: "Another move is entering the commissioned-photography market, in which photographers are assigned particular jobs. That market size is about $4 billion a year in worldwide revenue, according to Getty estimates, compared with about $2 billion a year for the noncommissioned images market that has been the company's stronghold."
Source: Locke, Tom, "Getty Pictures Targets Growth for Image Business." Wall Street Journal, August 21, 2000, p. B13. Primary Source(s): Getty Images Inc..

Compact Performance market
Geographic ref.: United States
Year: 2000
Market size: $1.2 billion in retail sales
About the data: Automotive performance parts is the third largest market in dollars reported by the Specialty Equipment Market Association.
Source: "Performance for Everyone." Aftermarket Business, April 2001, p. 94. Primary Source(s): Specialty Equipment Market Association.

Computing for life sciences
Year: 2001
Market size: $3.5 billion valued
About the data: "IBM estimates computing needs in the life sciences will grow from $3.5 billion today to $9.5 billion by 2003."
Source: Tulsi, Bernard, "The Dead PC." Technology Investor, January 2001, p. 10. Primary Source(s): IBM.

Confectionery Products
Geographic ref.: World
Market size: $100 billion
About the data: Industry consolidation has begun to slow, forcing multinationals to grow by other methods: develop new products or more efficient production methods. According to the source,"the $100 billion global confectionery industry has never been more challenging."
Source: "Top 100." Candy Industry, October 2000, p. 32.

Confectionery Products
Submarket: Gum
Geographic ref.: China
Year: 1998
Market size: $79 million
About the data: "The total gum market in China, worth $79 million (in 1998) is estimated to be worth double that in 2003."
Source: "Cadbury Scweppes Acquiring Chewing Gum Business in China." Retrieved November 1, 2000 from the World Wide Web: http://www.prnewswire.com.

Confectionery Products
Submarket: Lollipops
Geographic ref.: United States
Year: 2000
Market size: $174 million
About the data: "Although Chupa Chups is the world's best-selling lollipop at $397 million in sales, with just $1.3 million in the U.S. it has yet to crack the top ranks of the $174 million domestic category."
Source: "Chupa Eyes Broader Target." Brandweek, September 4, 2000, p. 10.

Construction
Geographic ref.: Ireland
Market size: 15 billion i£ valued
About the data: The Irish construction market has doubled in value since 1994.
Source: "Ireland's Construction Has Doubled." Building Design, February 2, 2001, p. 22.

Consulting
Geographic ref.: United States
Year: 2003
Market size: $52.8 billion (projected)
About the data: "The $19.6 billion U.S. consulting market is growing at 29% annually and is expected to reach $52.8 billion by 2003, according to New-Jersey based IT Services Advisory."
Source: Girard, Kim and Carol Pickering, "A Confederacy of Dunces." Business 2.0, August 22, 2000, p. 170. Primary Source(s): IT Services Advisory.

Consumer spending
Geographic ref.: United States
Market size: $2.3 trillion (estimated)
About the data: "Total annual retail spending in America, excluding automobiles and boats, is roughly $2.3 trillion."
Source: Kaufman, Leslie, "Its Prices, and Its Reach, Push Wal-Mart to Top." New York Times, October 22, 2000, p. 1.

Conventions
Geographic ref.: Chicago, IL
Year: 2000
Market size: $6.3 billion in revenue (estimated)
About the data: "This year, the city estimates convention-business revenues of about $6.3 billion, up more than 15% from last year.
Source: Borden, Mark, "The Best Cities For Business." Fortune, November 27, 2000, p. 218.

Corporate Gift Industry
Geographic ref.: Argentina
Market size: $60 million
About the data: The corporate gift market has been growing since 1992, of which 95% is supplied by imports.
Source: "Overview of the Corporate Gift Market." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Cosmetics & Toiletries
Geographic ref.: Honduras
Year: 1998
Market size: $20.3 million
About the data: The market is expected to grow 35% over the next three years.
Source: National Trade Data Bank.

Cranes, All-Terrain
Geographic ref.: World
Year: 2000
Market size: 2638 units in sales
About the data: "Worldwide sales of new all-terrain (AT) cranes in 2000 reached 2,638, with nearly 2,000 units sold in Western Europe, about 400 in North America and 250 in the rest of the world, according to figures from Liebherr."
Source: "Liebherr Claims More Than a Third of AT Market in 2000." Cranes Today, June 2001, p. 9. Primary Source(s): Liebherr.

Credit Cards
Geographic ref.: Japan
Market size: $29 billion
About the data: "Purchases on credit cards account for just 8%, compared with 14% in Europe and 21% in America. The typical spender in Japan charges four times less each year than Americans. The industry, worth ¥ 3.5 trillion ($29 billion) a year is grow
Source: "A Borrower Be." The Economist, April 21, 2001, p. 71.

Cutlery
Geographic ref.: United States
Market size: $563 million
About the data: "Gift-giving is becoming an important part of the $563 million cutlery market, and vendors said sales of knife sets are leading the way."
Source: Porter, Thyra, "A Bigger Cut." HFN, November 27, 2000, p. 40.

Data Traffic Information (Networking)
Geographic ref.: United States
Market size: $7 billion
About the data: "The need of government agencies, consumers, fleet operators and other enterprises for fast, accurate, real-time traffic data, as well as the demands of individual telematics end-users for personalized, high-level traffic information, will create a $7 billion traffic information market domianted by a few major players."
Source: "Emerging Traffic Data Market Evolving Into $7B Industry." Retrieved August 14, 2001 from the World Wide Web: http://www.prnewswire.com.

Deck, Veranda, and Porch materials
Geographic ref.: United States
Year: 2000
Market size: $5.4 billion
About the data: "The U.S. market for building materials (excluding fasteners, footings and other hardware) used in decks, verandas and porches reached $5.4 billion in 2000, up 6% in 1999."
Source: "Wood Composites In Decking The View From Principia." Modern Plastics, June 2001, p. 62. Primary Source(s): Principia Partners.

Dental Equipment
Geographic ref.: France
Year: 1999
Market size: $617 million valued
Source: "Dental Equipment." Retrieved November 8, 2000 from the World Wide Web: http://www.tradeport.org.

Dental Equipment and Supplies
Geographic ref.: Ecuador
Year: 2001
Market size: $4.78 million
Source: National Trade Data Bank.

Dental Supplies
Geographic ref.: World
Market size:
About the data: "Last month Seattle-based Oralis.com acquired two companies to help the year-old start-up capture more of the $12 billion worldwide market for dental supplies."
Source: Ernst, Steve, "Oralis Makes Two Purchases to Expand Reach." Puget Sound Business Journal, June 16, 2000, p. 18.

Design Industry
Geographic ref.: United States
Market size: $6.7 billion in buying power (estimated)
About the data: Total annual revenue for the top 100 firms is $588 million, materials and equipment are estiamted at $6.7 billion annually. That makes the toal annual impact on the retail design industry at an estimated $7.2 billion.
Source: "Design Firms Represent $6.7 Billion in Buying Power." Display & Design News, April 2001, p. 42.

Dialysis Products
Geographic ref.: United States
Year: 1994
Market size: $860 million in revenue
About the data: Dialysis products refer to products used to clean the blood of waste and fluids normally done by properly functioning kidneys. This includes: dialyzers, hemodialysis and peritoneal dialysis machines and peritoneal dialysis solutions.
Source: "Dialysis Products." Medical & Healthcare Marketplace Guide, 00/01/95, p. 182.

Diapers
Geographic ref.: Chile
Market size: $110 million in sales
About the data: "The Chilean diapers market generates sales of $110 million per year. Kimberly-Clark and Procter & Gamble hold together 70% of the market.
Source: "Chile: CMPC Re-entered into Diaper Market." South American Business Information, January 26, 2001.

Diapers
Geographic ref.: Italy
Market size: $500 million (estimated)
Source: "Kimberly-Clark To Acquire Italy's No. 2 Diaper Manufacturer." Retrieved January 24, 2001 from the World Wide Web: http://www.prnewswire.com.

Dinner kits, one-step
Geographic ref.: United States
Market size: $533 million in sales
Source: "Banquet Bingo." Brandweek, April 23, 2001, p. 1.

Dinner-Cruise Industry
Geographic ref.: New York City, NY
Market size: $60 million
About the data: World Yacht, Horison and Sprint Cruises each have about 25% of the market.
Source: "New Jersey Ferry Company Seeks to Buy New York City Tourist-Crusie Operation." Knight-Ridder/Tribune Business News, June 7, 2001.

Disposable plates
Geographic ref.: United States
Year: 2000
Market size: $1.12 billion in sales
About the data: Sales are shown for the year ended May 21, 2000.
Source: "Home Clean Up Replacement?" Supermarket Business, July 15, 2000, p. 68. Primary Source(s): Information Resources Inc..

Domestic-Services
Geographic ref.: Britain
Market size: $7.21 billion
Source: Wolman, Karen, "Britain's Home-Help Market? Very Good, Jeeves." Wall Street Journal, December 4, 2000, p. 17A.

Drug & Alcohol Treatment Centers
Geographic ref.: United States
Market size: $6.3 billion
About the data: Figure includes the public and private sector.
Source: "Full Industry Studies." Retrieved July 31, 2001 from the World Wide Web: http://www.mkt-data-ent.com/studies.html. Primary Source(s): Marketdata Enterprises.

Drugs
Geographic ref.: Brazil
Year: 2005
Market size: $8.4 billion in sales (forecast)
About the data: The country's regional market share is forecast to be 28.4%
Source: "IMS Health Forecasts 7.8% Annual Growth in Key Latin America Pharmaceutical Markets Through 2005." Retrieved April 5, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): IMS Health.

Drugs
Geographic ref.: Mexico
Year: 2005
Market size: $11 billion in sales (forecast)
About the data: The country's regional market share is forecast to be 37.4%
Source: "IMS Health Forecasts 7.8% Annual Growth in Key Latin America Pharmaceutical Markets Through 2005." Retrieved April 5, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): IMS Health.

Drugs
Geographic ref.: Argentina
Year: 2005
Market size: $4.5 billion in sales (forecast)
About the data: The country's regional market share is forecast to be 15.3%.
Source: "IMS Health Forecasts 7.8% Annual Growth in Key Latin America Pharmaceutical Markets Through 2005." Retrieved April 5, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): IMS Health.

Drugs
Geographic ref.: West Bank and Gaza
Market size: $75 million (estimated)
About the data: 40% of the market is covered by local production (mainly generic); 30% are imported from Israel and 30% are imports from other countries.
Source: "Pharmaceuticals." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Drugs
Submarket: Smoking cessation products
Geographic ref.: United States
Year: 2000
Market size: 58.4 million £
About the data: Sales are for the year ended December 31, 2000.
Source: "Smoking Cessation Market." Chemist & Druggist, February 24, 2001, p. 1.

Drugs, obesity
Geographic ref.: United States
Year: 2009
Market size: $2 billion in sales (projected)
Source: "Obesity Therapy." Drug Week, August 11, 2000. Primary Source(s): Decision Resources.

Dump Trucks
Geographic ref.: United States
Market size: $380 million
About the data: "The manufacture of dump trucks is a 70,000 unit market valued at $380 million."
Source: "Report Profiles Dump Truck Body Industry." Trailer/Body Builders, September 2000. Primary Source(s): SpecialtyVehicles.net.

DVD players
Geographic ref.: World
Year: 2003
Market size: $6.2 billion in revenues (projected)
Source: "Entertaining the Chip Industry." Electronic Business, April 2001, p. 40. Primary Source(s): IC Insights.

DVD players
Geographic ref.: World
Year: 2001
Market size: $3.7 billion in revenues (projected)
Source: "Entertaining the Chip Industry." Electronic Business, April 2001, p. 40. Primary Source(s): IC Insights.

DVD players
Geographic ref.: World
Year: 1999
Market size: $1.7 billion in revenues
Source: "Entertaining the Chip Industry." Electronic Business, April 2001, p. 40. Primary Source(s): IC Insights.

DVDs
Geographic ref.: World
Market size: $800 million (estimated)
About the data: "Already, Pioneer has managed to carve out a 20% share of the global DVD, or digital video disc, market, currently worth about ¥ 88 billion ($800 million) a year."
Source: Dawson, Chester, "Pioneer's Unchartered Territory\ Far Eastern Economic Review, March 9, 2000, p. 48.

Educational Services
Geographic ref.: World
Market size: $2.1 trillion valued
About the data: "A worldwide educational market currently worth $2.1 trillion, according to W.R. Hambrecht & Co.; the software market alone is currently worth $33 billion.
Source: Bersch, Carren, "Can You Go The Distance?" Communications News, April 2001, p. 32. Primary Source(s): W.R. Hambrecht & Co..

Electronically controlled variable optical attentuators
Geographic ref.: World
Year: 2000
Market size: $219.7 million in sales
About the data: "The global consumption value of electronically controlled variable optical attentuators (EVOAs) will grow from $219.7 million in 2000 to $7.2 billion in 2010."
Source: "EVOA Market to Reach $7.2B in 2010 According to ElectroniCast." Retrieved August 1, 2001 from the World Wide Web: http://www.prnewswire.com. Primary Source(s): ElectroniCast.

Elevators and Escalators
Geographic ref.: World
Market size: 3 trillion yen
About the data: "The world market for sales and maintenance of elevators and escalators has a value of three trillion yen a year, and annual unit sales of 200,000. On a unit basis, Japan and Asia account for 50% of the world market.
Source: "Toshiba Integrates Business Operations in Elevators, Bldg. Systems." Retrieved October 16, 2000 from the World Wide News: http://www.asiapulsenews.com.

Energy
Submarket: Windmills
Geographic ref.: World
Market size: $4.5 billion
About the data: "Not only does the wind industry supply about 13% of Denmark's power but Danish companies currently control about 50% of the $4.5 billion global windmill market, and their share is increasing."
Source: "Denmark Inherits the Wind." Business Week, April 30, 2001, p. 126B.

Event Planning
Geographic ref.: United States
Market size: $40 billion
About the data: "How to turn mixers into moneymaking events? Get corporate sponsors to foot the bill and then some. Techies are just figuring out how to tap into the $40 billion a year event planning business."
Source: Donovan, Doug, "Clicks & Cocktails." Forbes, September 4, 2000, p. 116.

Express Air Delivery Market
Geographic ref.: China
Market size: $500 million valued
About the data: "Ineed, Hong Kong's Trade Development Council forecasts that China's express air-delivery market, currently worth $500 million a year, will grow 25% annually."
Source: Lee, Charles S., "Reaching for Asian Skies." Far Eastern Economic Review, October 26, 2000, p. 46. Primary Source(s): Hong Kong's Trade Development Council.

Express Delivery Services
Geographic ref.: Russia
Market size: $100 million in turnover (estimated)
About the data: During the last four years foreign companies have invested about $40 million in the Russian infrastructure to develop the express delivery market.
Source: "Russia: Express Delivery Market is Changing." Inzhenernaia Gazeta, February 14, 2000. Primary Source(s): International Market Insights.

External optical modulators
Geographic ref.: World
Year: 1999
Market size: $182 million
About the data: "Optical modulators comprise discrete or integrated structures used for external modulation of high-speed laser diodes used in optical fiber communications."
Source: "Optical Modulator Market Grows." Lasers & Optronics, October 2000, p. 7. Primary Source(s): ElectroniCast.

Eyewear
Geographic ref.: Switzerland
Market size: $460 million valued
About the data: "The Swiss market for eyeglasses, lenses and sunglasses is valued at SF 700 million ($460 million). There are some 1,000 shops in the market, 80% of which are individual, independent shops."
Source: "Franchising and Optical Glasses." Retrieved November 8, 2000 from the World Wide Web: http://www.tradeport.org.

Fabric softeners
Geographic ref.: Germany
Year: 2000
Market size: 568.8 million DM
About the data: The value of the market increased 9.3%, with the largest share held by classical soft rinsers with 86.3%.
Source: "Germany: Performance of Fabric Softeners in 2000." Lebensmittel Zeitung, June 29, 2001, p. 46. Primary Source(s): GfK.

Fashion
Geographic ref.: United States
Market size: $16.2 billion
About the data: "The fashion sector in Los Angeles, CA, represents a $16.2 billion industry."
Source: "Shopping Marts." Body Fashions Intimate Apparel, March 2000, p. 1.

Filters, automotive
Geographic ref.: North America
Year: 2007
Market size: $1.7 billion (projected)
About the data: "According to a new study by Frost & Sullivan, North American Automotive Filter Aftermarket, total market revenues were estimated at $1.3 billion in 2000 and are expected to reach $1.7 billion by 2007."
Source: "Cabin Air Filter Market in North American Filter Aftermarket Set To Expand." Autoparts Report, May 21, 2001. Primary Source(s): Frost & Sullivan.

Fixtures, store
Geographic ref.: United States
Market size: $8.5 billion
About the data: There are 450 active manufacturing members of the National Association of Store Fixtures operate more than 800 plants and average around $9 million annually in sales making up 85 percent of the total volume of the $8.5 billion business.
Source: "Store Fixtuires and the NASFM." Wood Digest, July 2000, p. 2.

Flooring Materials
Geographic ref.: Germany
Year: 1999
Market size: 490 million sqm
About the data: Textile flooring accounted for 55% of the total.
Source: "Germany: Sales of Flooring Material." Frankfurter Allgemeine, January 18, 2000, p. 23.

Flooring, laminated
Geographic ref.: World
Year: 1999
Market size: 222.4 million sqm
Source: "1999 World Output of Laminate Flooring Surpassed 220 MSM." Wood & Wood Products, January 2001, p. 101. Primary Source(s): Association of European Producers of Laminate Flooring.

Flow Sensors
Geographic ref.: World
Year: 1999
Market size: $3.1 billion in revenues
About the data: Growth in the market is expected to remain stable in the market, with revenues perhaps hitting $4.2 billion in 2006.
Source: "The Flowmeter Market Still Offers Growth Opportunities." Retrieved July 10, 2000 from the World Wide Web: http://wwww.prnewswire.com. Primary Source(s): Frost & Sullivan.

Flowers
Geographic ref.: Canada
Market size: $4 billion (estimated)
Source: Felix, Sonya, "There's Growth Potential in Floral." Canadian Grocer, January/February 2001, p. 1. Primary Source(s): Flowers Canada.

Flowers
Submarket: Poinsettias
Geographic ref.: United States
Market size: $250 million in wholesale revenue (estimated)
About the data: "The poinsettia business, whose annual wholesale revenue is estimated at about $250 million."
Source: Crossen, Cynthia, "Holiday's Ubiquitous Houseplant." Wall Street Journal, December 19, 2000, p. B1.

Flowers and Plants
Geographic ref.: Estonia
Market size: $44.51 million
About the data: Roses are the most grown flower. According to the source, the local demand for horticultural products is alrgely unsatisfied.
Source: "Estonian Flower Market's Annual Volume is EEK 750 MLN." Baltic News Service, February 14, 2001. Primary Source(s): Estonian Flower Association; Institute of Economic Research.

Flowers, cut
Geographic ref.: Australia
Market size: $300-500 million (Australian dollars)
About the data: "Reliable statistics on the Australian cut flower industry are limited and accepted figures are often a combination of official statistics and internal industry estimates."
Source: "The Australian Cut Flower Industry." Retrieved July 3, 2001 from the World Wide Web: http://www.austflower.com.au.

Focus-Group Research
Geographic ref.: United States
Year: 1999
Market size: $300 million in spent (estimated)
About the data: "Focus-group research is a booming business. Companies in the U.S. spent more than $300 million last year to hold at least 100,000 focus groups, more than double five years earlier. That doesn't count the hundreds of thousands of focus groups ad agencies hold on their clients' behalf."
Source: O'Connell, Vanessa, "speaking Up: One Focus Group Revealed." Wall Street Journal, November 17, 2000, p. B21.

Food consumed at home
Geographic ref.: Australia
Market size: $60 billion (estimated)
About the data: "He estimated the total Australian market for food consumed at home to be worth in excess of $60 billion annually."
Source: Hagopian, Arthur, "Down Under Retailer to Enter Upscale Meal Market." Supermarket News, January 8, 2001, p. 16. Primary Source(s): David Jones.

Forgings
Geographic ref.: World
Market size: $25 billion valued
Source: "Matching Forging Buyers With Forging Producers." Forging, March 2001, p. 16.

Frozen foods
Geographic ref.: Japan
Year: 1999
Market size: $1.87 billion sold
About the data: Sales refer to household use only.
Source: Matsumoto, Waka, "Discounting Hits Frozen-Food Makers." Nikkei Weekly, March 26, 2001, p. 12.

Frozen foods, breakfast
Geographic ref.: United States
Year: 2000
Market size: $1.1 billion in sales
About the data: Sales are shown for the year ended May 20, 2000 and were down roughly 4.5% over the period. Waffles, pancakes and toast make up about 60% of the market.
Source: "Breakfast Breakdown." Refrigerated & Frozen Foods, September 2000, p. 20. Primary Source(s): A.C. Nielsen.

Fuel cells
Year: 2010
Market size: $10 billion (forecast)
Source: "DuPont Gears Up for a $10 Billion Market." Modern Power Systems, March 2001, p. 43.

Fulfillment Services
Geographic ref.: United States
Year: 2005
Market size: $10 billion (projected)
About the data: Fulfillment companies store and deliver the goods for online retailers.
Source: Keenan, Faith, "Warehouse Trouble." Business Week, November 20, 2000, p. 125. Primary Source(s): Stephens Inc..

Funeral Services
Geographic ref.: Taiwan
Market size: 3 billion
Source: "Grave Stakes." Time International, June 18, 2001, p. 42.

Funeral Services
Geographic ref.: Malaysia
Market size: 15 billion RM
About the data: "The estimated market size for funeral services packages is based on one million Chinese population aged 50 and above at an average spending of RM 15,000.
Source: "NV Multi Eyes 5pc of Funeral Services Market." Business Times (Malaysia), May 29, 2001.

Funeral Supplies
Geographic ref.: United States
Market size: $20 billion (estimated)
About the data: "Funeral Exchange Online, Dallas, is launching a b-to-b e-hub that will connect funeral homes and cemeteries with industry suppliers, such as casket makers. The company is targetign an industry that spends some $20 billion a year on supplies."
Source: Clark, Philip B., "Funeral Hub Goes Live." BtoB, September 25, 2000, p. 3.

Fur
Geographic ref.: Russia
Market size: $1 billion (estimated)
About the data: "Russia is a $1 billion industry by official figures, and if smuggling, poaching and unofficial trade that skirts regulation and tax collection are counted, the estimate reaches $2.5 billion."
Source: Tyler, Patrick E., "Behind the $1000 Sable Coat, a Siberian Hunter." New York Times, December 27, 2000, p. A7. Primary Source(s): Soyuzpushnina.

Fusion-Splicer Products
Geographic ref.: World
Year: 1999
Market size: $257.4 million
About the data: "The worldwide consumption of fusion-splicer products reached $257.4 million in 1999 and is expected to experience slow but steady growth."
Source: "Global Fusion-Splicer Market to Exceed $790M by 2009." Fiber Optics Business, April 15, 2001, p. 18. Primary Source(s): ElectroniCast Corp..

Gas
Geographic ref.: Japan
Market size: $50.4 billion valued
Source: Segawa, Natsuko, "Deregulation in Gas Industry Sparks Explosion of Rivals." Nikkei Weekly, March 12, 2001, p. 1.

Gas cylinders, household
Geographic ref.: Peru
Market size: $2.4-2.8 million in turnover (estimated)
Source: "Peru: 50% of Hosuehold Gas Cylinders Have to Be Replaced." South American Business Information, April 9, 2001.

Gas Safety Industry
Geographic ref.: United States
Market size: $2 billion
Source: "CoPower Markets DCHT Sensors." Battery & EV Technology, January 2000.

Gene Therapy
Geographic ref.: World
Year: 2003
Market size: $1-5 billion (projected)
Source: "Technical Development." Angiogenesis Weekly, September 1, 2000, p. 1.

General Equipment Leasing
Geographic ref.: United States
Year: 1999
Market size: $226 billion
About the data: The source estimates that the general leasing industry, which includes computers, office equipment and furniture, will hit $233 billion in 2000.
Source: Cawley, Jonathan, "Equipment Rentals: A Decade of Growth." Industrial Maintenance & Plant Operation, August 2000, p. 12. Primary Source(s): 1999 Survey of Industry Activity, Equipment Leasing Association.

Gifts and Home Industry
Geographic ref.: United States
Market size: $70 billion
Source: "Gift & Home Industry Alliance Invests $21M in Whereoware." Retrieved November 30, 2000 from the World Wide Web: http://www.businesswire.com.

Glass reinforcement
Geographic ref.: World
Year: 2000
Market size: 2.5 million tons
About the data: The estimates do not include glass mats or AR-glass, or wet processes using mainly chopped strands.
Source: Prince, Katherine, "Globalisation on the Agenda at JEC." ReinforcedPlastics, May 2001, p. 38. Primary Source(s): Saint-Gobain.

Gloves, medical disposable
Geographic ref.: Asia
Year: 2005
Market size: $2.74 billion (projected)
About the data: "The market is projected to be worth $2.74 billion that year, representing a surge of 48.91% from last years."
Source: "Rubber Glove Sector to Gain From Trade Liberalisation." Business Times (Malaysia), April 30, 2001.

Golf bags
Geographic ref.: United States
Year: 2000
Market size: $165 million
About the data: Stand/carry bags have 61% of the market, with the balance held by cart/staff bags.
Source: "Carrying the Message." Golf World Business, May 2001, p. 13. Primary Source(s): Golf Datatech.

Gravy, liquid and jarred
Geographic ref.: United States
Market size: $250 million in sales
About the data: Heinz has roughly 54% of the market.
Source: Thompson, Stephanie, "EZ Being Green: Kids Line is Latest Heinz Innovation." Advertising Age, July 10, 2000, p. 3.

Grocery Stores
Geographic ref.: Atlanta, GA
Market size: $6.7 billion
About the data: Kroger and Publix dominate the local grocery market.
Source: DeGross, Renee, "Atlanta Grocery Scene Evolving Kroger and Publix Rule." Atlanta Journal-Constitution, February 18, 2001, p. 1. Primary Source(s): Shelby Report.

Group Travel
Geographic ref.: North America
Market size: $10 billion
About the data: "An estimate by the NTA several years ago showed that the group tour industry in North America generated $10 billion in sales and 25 million passengers."
Source: Friedheim, Eric, "Golden Era of Tours." Travel Agent, February 5, 2001, p. 16. Primary Source(s): National Tour Association.

Hair removal market, female
Geographic ref.: United Kingdom
Year: 1999
Market size: 121 million £ valued
About the data: "In 1999, the total female hair removal market was valued at 121 million, of which wet shaving contributed 68% value. The total market is predicted to grow to nearly 170 million by 2003."
Source: "Gillette's U.K. Design to Transform Global Female Shaving Market." Retrieved November 2, 2000 from the World Wide Web: http://www.prnewswrie.com.

Hardware
Geographic ref.: United States
Market size: $200 billion
About the data: "In the last four years 2,100 of 10,500 stores have quit the co-op. The exodus threatens to sink one of the best names in the $200 billion hardware industry."
Source: Tatge, Mark, "Ill-Serv'd" Forbes, May 28, 2001, p. 121.

Hardware Stores
Geographic ref.: Canada
Market size: $27 billion valued
About the data: "Big boxes account for roughly 20% of the $27 billion Canadian hardware market."
Source: Libin, Kevin, "Hammer Time." Canadian Business, May 28, 2001, p. 42.

Health Data Market
Geographic ref.: United States
Market size: $172 billion
About the data: "The U.S. health care market is estimated at $172 billion, a number that reflects only the portion that relates to industry professionals and not consumers."
Source: "NationsHealth Introduces Web-Based Data Distribution." Marketing Health Services, April 1, 2001, p. 36.

Hearing Aids
Geographic ref.: World
Market size: $1.94 billion
About the data: Phonak recently took over Unitron, "propelling the Swiss company into joint third year position in the world's SFr3.5 bn (Dollars 1.94 bn) a year hearing aid market."
Source: Marsh, Peter, "Phonak's Success is Sweet Music To Its' Investors Ears." Financial Times, November 24, 2000, p. 34.

Hearing Care
Geographic ref.: North America
Market size: $2 billion valued
About the data: "While both companies (HEARx and Helix) have grown through acquisitions, Brown sees room for additional expansion in the $2 billion market for hearing care in North America."
Source: DeGeeter, Kevin, "Siemens Unit Likes the Sound of Hearing Aid Deal." Daily Deal, June 25, 2001.

Heartworm remedies
Geographic ref.: United States
Market size: $330 million
About the data: "More than 35 million U.S. households have dogs and of these, approximately 40 percent receive some form of heartworm preventitive, making the overall size of this market $330 million."
Source: "Virbac to Enter Canine Heartworm Prevention Market." Retrieved August 3, 2001 from the World Wide Web: http://www.businesswire.com.

Heating, Ventillation and Air Conditioning
Geographic ref.: North America
Year: 2000
Market size: $68 billion (estimated)
About the data: The repair and replacement segment makes up 70% of the market. "The North American market for manufacturers of residential HVAC equipment at $8 billion annually; for distributors $20 billion; and installation, amintenance and repair, $40 billion."
Source: "Heating, Ventilation, Air Conditioning Market." National Home Center News, June 18, 2001, p. 57.

HIV screening products
Geographic ref.: United States
Market size: $800 million
About the data: "If Bio-Tech is allowed to market the kit for viral load test, the company then will focus on clinical trials for measuring HIV counts in blood donor units and blood screenings an estimated $800 million market."
Source: Silva, Chris, "Bio-Tech's May Open $800 Million Market." Baltimore Business Journal, April 20, 2001, p. 15.

Home-Schooling Market
Geographic ref.: United States
Market size: $1 billion (estimated)
About the data: According to the source, the figure was calculated through an industry standard of $540 per student per year spent on home-schooling products. Others feel the number too high, with another source placing it at $800 million, for example. The problem in estimating the market is determining how many children are home schooled. Estimates range from 1.3 million to 2 million.
Source: Kiesling, Angie, "The Quiet 'Boom' Market." Publishers Weekly, July 9, 2001, p. 23. Primary Source(s): Appalachia's home-school division.

Homefurnishings
Submarket: Soft window coverings
Geographic ref.: United States
Year: 2000
Market size: $4 billion
About the data: Discount stores and specialty chains continue to take the bulk of the retail market. Best selling items in 2000: panels only (28% share), pinch-pleat draperies (25%) and top treatments only (15%).
Source: "The Facts." Home Textiles Today, June 18, 2001, p. 14.

Household Appliances
Submarket: Sewing machines
Geographic ref.: Thailand
Market size: 500 million baht
About the data: Elna and Pfaff have roughly 50-70% of the market.
Source: "Pfaff Aims for Lead in Sewing Machine Sales." Bangkok Post, February 19, 2001.

Incentive Travel
Geographic ref.: United States
Market size: $25 billion
About the data: "There's the 60% corporate meeting sector, vulnerable to shrinkage during downturn, incentive travel - which DBAB estiamtes at $25 billion - comprises roughly another 10% of the market, with the leisure market making up the remaining 30%."
Source: "Resort Roulette." Grid, March 2001, p. 84. Primary Source(s): Deutsche Bank Alex Brown.

Industrial Vision Systems
Geographic ref.: Europe
Market size: $574.9 million in revenues
About the data: "Total market revenues will rise from U.S.$574.9 million in 1999 to an impressive U.S.$2.10 billion by 2006, the study seggests."
Source: "Revenues from Vision Systems Suppliers Swell As Industrial Usage Continues to Rally." Control and Instrumentation, August 2000, p. 9.

Information Appliances
Geographic ref.: Mexico
Market size: $25-35 million in estimated
About the data: The market is epected to grow 40% in the next year. All information appliances are imported.
Source: "Information Appliances in Mexico." Mexico Telecom, September 2000, p. 9.

Infrared Products
Geographic ref.: World
Market size: $504 million valued
Source: "New Worldwide Infrared Study Predicts Strong Growth for Infrared Products." Retrieved May 2, 2001 from the World Wide Web: http://www.internetwire.com. Primary Source(s): Flowe Research and Ducker Worldwide.

Input Products
Geographic ref.: United States
Year: 2005
Market size: $2.5 billion
About the data: Designers are attracted to touch screens for portable devices because it eliminates the need for keyboards and/or a mouse.The market is expected to be greatly influenced by growth in the markets for consumer electronics and other portable devices.
Source: "Adding the Right Touch to Portable Devices." Portable Design, March 2001, p. 32. Primary Source(s): Microtouch Systems.

Insecticides, household
Geographic ref.: Germany
Year: 2000
Market size: 100 million DM in sales
About the data: Nexa Lotte was the leader with a 26.1% share.
Source: "Germany: The Market for Household Insecticides." Lebensmittel Zeitung, April 12, 2001, p. 17.

Insulation, thermal and acoustical
Geographic ref.: United States
Market size: $6 billion valued
Source: "The U.S. insulation Market." Appliance, August 1, 2000, p. 21.

Integrated Mail and Document Management
Geographic ref.: World
Market size: $30 billion in estimated
Source: "Pitney Bowes Completes Acquisition of Danka Services International." Retrieved July 2, 2001 from the World Wide Web: http://www.prnewswire.com.

Jeans
Geographic ref.: World
Market size: $2.9 billion (estimated)
About the data: "Industrywide, jeans sales in the U.S. rose 5% last year. Global jean sales rose only 1% to about $2.9 billion."
Source: Young, Allison, "Jeans Maker Finds Steady Growth A Good Fit." Investor's Business Daily, June 25, 2001, p. A8.

Laboratory Equipment
Submarket: DNA and Protein Analysis Equipment
Geographic ref.: World
Market size: $3.7 billion
Source: Pollack, Andrew, "The Microsoft (and Gates) of the Geonome Industry." New York Times, July 23, 2000, p. 7. Primary Source(s): Strategic Directions International.

Lasers, tunable
Geographic ref.: World
Year: 2001
Market size: $50 million
About the data: "The Yankee Group projects that the worldwide market for tunable lasers will grow from $50 million in 2001 to $2.32 billion in 2005."
Source: "The Yankee Group Predicts Worldwide Market for Tunable Lasers to Grow to $2.32 Billion." Retrieved July 13, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): Yankee Group.

Lawn & Garden
Submarket: Potting soil, premium mix
Geographic ref.: United States
Market size: $165.5 million
Source: Howell, Debbie, "Premium Soils Set to Outgrow Mix-It-Yourself Solutions." DSN Retailing Today, January 22, 2001, p. 33.

Lawn and Garden Equipment
Submarket: Lawnmowers
Geographic ref.: France
Year: 1998
Market size: $25.7 billion in produced (estimated)
Source: "Lawnmowers." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Leather
Geographic ref.: United States
Market size: $1 billion in wholesale
About the data: G-III, the nation's largest leather manufacturer, has roughly 15% of the wholesale leather market.
Source: Swibel, Matthew, "Skinned." Forbes, January 22, 2001, p. I22.

Legal Services
Geographic ref.: United States
Market size: $100 billion (estimated)
About the data: "Although the legal industry is an approximately $100 billion annual business, the majority of an average attorney's work is spent on preparing simple legal records."
Source: Miille, Margaret Anne, "Legal Document Service Seeks Its Niche in Sarasota." Sarasota Herald Tribune, November 13, 2000, p. 5.

Lenses, toric
Geographic ref.: United States
Market size: $250 million
About the data: "The toric lens market is $330 million worldwide and $250 million in the U.S."
Source: Much, Marilyn, "Lens Maker Has Sights On Special Niche Items." Investor's Business Daily, March 19, 2001, p. A10.

Life Sciences Industry
Geographic ref.: Canada
Year: 2000
Market size: $4 billion
About the data: Life sciences encompasses agricultural, biotechnology, health technologies, geonomics, bioinformatics and health informatics.
Source: "Canada: Life Science Industry." International Market Insight Reports, February 2, 2001.

Logistics
Geographic ref.: United States
Year: 1999
Market size: $921 billion in spending
About the data: "Companies spent about $921 billion on logistics in 1999, or about 10% of the U.S. gross domestic product."
Source: Cross, Kim, "Fill It to the Brim." Business 2.0, March 6, 2001, p. 36.

Logistics
Geographic ref.: Asia
Market size: $805 billion in spending
About the data: Logistics spending includes distribution, warehousing, short and deepsea parcels, air freight and rail (excluding inventory holding costs).
Source: Damas, Philip and Chris Gillis, "Maaersk Logistics Tracks Logistics Trends." American Shipper, April 2001, p. 26. Primary Source(s): PWC; U.S. Department of Commerce.

Logistics
Geographic ref.: Europe
Market size: $990 billion in spending
Source: Damas, Philip and Chris Gillis, "Maersk Logistics Tracks Logistics Trends." American Shipper, April 2001, p. 26. Primary Source(s): PWC; U.S. Department of Commerce.

Luggage
Geographic ref.: India
Market size: 450 rs crore
About the data: Data show the organized segment.
Source: "India: Freewheeling With Samonsite." Retrieved March 13, 2001 from the World Wide Web: http://wwww.businessline.com.

Medical Devices
Geographic ref.: Ireland
Year: 1999
Market size: $227 million valued
About the data: The medical device manufacturing industry grew 6% in 1999 and covers 75 companies employing 19,000 people.
Source: "Medical Equipment Market Update." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Medical Devices
Geographic ref.: Sweden
Year: 1999
Market size: $750 million (estimated)
About the data: Sweden has one of the proportionally largest elderly populations in the world: 17.3% of its people are 65 or older.
Source: "Sweden Looking for Cost Efficiency." Medical Device Technology, March 2001, p. 33.

Medical equipment leasing, rental and used equipment
Geographic ref.: United States
Year: 1998
Market size: $5 billion valued
About the data: Medical equipment and leasing forecasts growth of 9.8% through the year 2003.
Source: "5B Medical Equipment Leasing Market Increasing 10%" Biomedical Market Newsletter, September 30, 1999, p. 7. Primary Source(s): Equipment Leasing Association.

Milk
Geographic ref.: United Kingdom
Year: 2001
Market size: 933.1 million £ in sales
About the data: Sales are for the year ended May 20, 2001.
Source: Marsh, Harriet, "Breakfast Giants Feed Change." Marketing, June 28, 2001, p. 21. Primary Source(s): Datamonitor.

Milk
Geographic ref.: Germany
Market size: 20 billion euros in turnover
About the data: "Total turnover from the country's 127 processing companies topped 20 billion euros for the first time, representing sales of 500,000 euros per employee.
Source: "Upwards and Outwards." Dairy Industries International, May 2001, p. 18.

Mobile Office Products Industry
Geographic ref.: United States
Market size: $600 million
About the data: "The mobile office products industry has an estimated $600 million market size, in the United States alone."
Source: "M&A West Inc. to Acquire The Mobile Office Outfitter." Retrieved August 7, 2001 from the World Wide Web: http://www.businesswire.com ' "M&A West Inc. to Acquire The Mobile Office Outfitter." Retrieved October 23, 2000 from the World Wide Web: http:/ Business Wire\ ' "M&A West Inc. to Acquire The Mobile Office Outfitter." Retrieved October 23, 2000 from the World Wide Web: htt, October 23, 2000. Primary Source(s): M&A West.

Modular Buildings
Geographic ref.: United States
Market size: $3.5 billion in revenue
About the data: A modular building is generally defined as any factory built structure with three or more individual modules. Figure includes manufacturing, selling and leasing.
Source: Roman, Michael I., "The Modular Building Industry." School Planning and Management, July 2000, p. MBI-4.

Music
Geographic ref.: Sweden
Year: 1999
Market size: $200 million
About the data: Total sales cover records, CDs, vinyl records and tapes .
Source: "Sales of CDs and Tapes Increase." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Neon Sign Industry
Geographic ref.: United States
Year: 2000
Market size: $1.4 billion valued
About the data: According to the source, the average neon sign company sels more than $700,000 in neon products annually.
Source: "The Neon Sign Industry." Retrieved February 13, 2001 from the World Wide Web: http://www.signweb.com. Primary Source(s): Signs of the Times.

Office Coffee Service Industry
Geographic ref.: United States
Year: 2000
Market size: $3.46 billion in revenues
Source: "OCS Industry Posts Gain." Food Institute Report, December 18, 2000, p. 6. Primary Source(s): Automatic Merchandiser's Coffee Service Report.

Oral Care
Submarket: Teeth whitening
Geographic ref.: United States
Market size: $600 million valued
About the data: The industry is growing 15-20% a year.
Source: "Increased Interest In Cosmetic Dentistry." Household & Personal Products Industry, April 2001, p. 14. Primary Source(s): American Academy of Cosmetic Dentistry.

Organic products
Geographic ref.: France
Year: 2000
Market size: 950 million euros
About the data: "In 2000, the French organic products market represented EUR 950 mn, for an average household expenditure of EUR 115.71.
Source: "France: Demand for Organic Products is Up." Points de Vente, February 28, 2001, p. 23.

Organic Products
Geographic ref.: World
Market size: $25 billion valued (estimated)
Source: Halwell, Brian, "Gold Rush." World Watch, May/June 2001, p. 22.

Outdoor Specialty Stores
Geographic ref.: United States
Year: 1999
Market size: $4.78 billion in retail sales
About the data: "Human-powered recreation generated more than $17.8 billion in retail sales in 1999. Outdoor specialty retailers and chain stores accounted for $4.78 billion of the total 1999 retail sales."
Source: "ORCA: More Youth Needed." Sporting Goods Business, January 19, 2001, p. 70.

Over-the-counter Products
Geographic ref.: Worldwide
Year: 1999
Market size: $82.5 billion
About the data: Spending by consumers includes vitamins, supplements, digestive remedies, cold and allergy relief, medicated skin care and analgesics.
Source: "Drugs." The Economist, June 3, 2000, p. 106. Primary Source(s): Euromonitor.

Overactive bladder remedies
Geographic ref.: United States
Year: 2001
Market size: $600 million
About the data: "The overactive bladder problem affects 17 million Americans, says Merrill Lynch analyst Daniel Lemaitre. He expects the market to expand from $600 million in annual sales today to between $1.5 billion and $2 billion by 2004."
Source: Lau, Gloria, "Drug Firms Hope Study Eases Investor Doubts." Investor's Business Daily, April 12, 2001, p. A12. Primary Source(s): Merrill Lynch.

Packaging machinery
Geographic ref.: World
Year: 1999
Market size: 35.8 billion DM valued
Source: "The Market for Packging Machinery." Frankfurter Algemeine, May 23, 2000.

Paper sacks
Geographic ref.: United Kingdom
Market size: 700 million units
Source: "Paper Gets the Sack." Packaging Week, February 11, 1999, p. 28.

Pasta, chilled or fresh
Geographic ref.: Europe
Year: 1998
Market size: 572 million £
About the data: The fresh pasta market was dominated by Italy, followed by France. The chilled pasta market in the U.K. has grown 117% from 1994 to 1998.
Source: "Progressive Pasta." Food Manufacture, February 1, 2000.

Personalized license plates
Geographic ref.: United Kingdom
Market size: 3.6 million £ in spending
About the data: "More than 6,000 people have spent 3.6 million pounds on personalized number plates one month before new registration styles come into force."
Source: "Rush for Personalized License Plates." Sunday Business, August 12, 2001, p. 2.

Pest Control
Geographic ref.: United States
Market size: $4.5 billion
About the data: Terminix and Orkin control roughly 30% of the fragmented market. There are roughly 14,400 pest control businesses.
Source: Gonyo, Jeffrey, "A Guide to PCO Industry Consolidation." Pest Control, January 2000, p. 6.

Police cars
Geographic ref.: United States
Market size: 75,000-80,000 units
About the data: "The Detroit News estimated that the police car fleet business amounts to be about 75,000 to 80,000 vehicles, including cruisers and support transports."
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