Dietary Supplements

There is a large market for dietary supplements in the United States. This market includes a wide variety of ingestible products designed to do things such as help you lose weight, increase sexual desire, increase muscle mass, reduce cholestorol, increase brain function, and others yet. Vitamins and multivitamins are part of this market but drugs that need and carry a Federal Drug Administration approval are not.

Geographic reference: United States
Year: 2005 and 2010
Market size: $21.3 and $28.1 billion respectively
Source: Natasha Singer, “Here’s to Your Health, So They Claim,” New York Times, SundayBusiness, page 1, August 28, 2011, available online here.
Original source: Nutrition Business Journal

Vitamin Supplements

Multivitamin tablets, powders and liquids dominate this category with 55% of the total vitamin supplement market. Vitamin B is the second largest category with 13% followed by vitamin C which represents 11% of the market.

Geographic reference: United States
Year: 2008
Market size: $8.5 Billion
Source: National Foods Merchandiser, September 2009, p. 22.
Original source: Nutrition Business Journal