Spending on TV Ads During Sporting Championships

February 4, 2012 — The Editors

As we prepare to feast upon the spectacle that is the Super Bowl there is much talk about the advertisements that will be shown during the game. Turns out, in three of the last five years baseball’s World Series actually sold more advertising during its championship series than did the Super Bowl, with far less attention to the fact. But the baseball World Series is, of course, a series and not a single, super hyped game. There is no question that Super Bowl ads have become for many part of the show.

Today’s market size is the spending on network television advertising during the broadcasting of major sporting championships in 2011.

Enjoy the spectacle!

Geographic reference: United States
Year: 2011
Market size: Football – Super Bowl $228 million
Market size: Baseball – World Series $269 million (7 game series)
Market size: Basketball – NCAA Mens BB Final Four $170 (3 games)
Source: Jack Loechner, “Super Bowl Ad Stats,” a blog post on MediaPost, January 30, 2012, available here.
Original source: Kantar Media
Posted on February 4, 2012

Posted in Advertising, Entertainment, Spectator Sports. No Comments »

Spectator Sports

October 7, 2011 — The Editors

Today’s market size is the estimated total of revenue brought in by professional or semiprofessional sports teams or clubs primarily engaged in participating in live sporting events—baseball, basketball, football, hockey, soccer, and jai alai games—before a paying audience. These establishments may or may not operate their own arena, stadium, or other facility for presenting these events. This is an industry that did not see a decline in revenues year-over-year during the recent recession, though it’s rate of growth did slow a bit.

Geographic reference: United States
Year: 2009
Market size: $20.64 Billion
Source: “Table 9.1. Arts, Entertainment, and Recreation Services (NAICS 71) — Estimated Revenue for Employer Firms: 2001 Through 2009,” Service Annual Survey: 2010, the report on NAICS Sector 71 is available online here.
Original source: U.S. Censsus Bureau
Posted on October 7, 2011

Posted in Entertainment, Spectator Sports. No Comments »

Major League Baseball Tickets

October 4, 2011 — The Editors

The 2011 Major League Baseball post season has begun but statistics have yet to be published to reveal the official number of regular season MLB tickets that were sold this season. Therefore, we look to last year for the size of audiences at MLB games for today’s market size post. Projections early in 2011 forecast a slight increase in ticket sales for 2011.

Go Tigers!

Geographic reference: United States
Year: 2010
Market Size: $73.1 million tickets sold
Source: David Simmons, “Early Ticket Sales and Attendance Projections for MLG in 2011,” Bizofbaseball.com, April 13, 2011, available online here.
Original Source: Business of Sports Network
Posted on October 4, 2011

Posted in Entertainment, Spectator Sports. No Comments »
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