Newspapers

Annual revenue generated by the newspaper industry in the United States fell again in 2010, following a pattern seen throughout the last decade. The most recent Service Annual Survey, published by the U.S. Census Bureau, shows a decline in revenues from 2005 to 2010 for the newspaper publishing industry of 30 percent, and this represents a loss of revenue before inflation. The loss when adjusted for inflation was 42 percent.

Today’s market size is the size of the newspaper industry in the United States based on annual revenues in 2010.

Geographic reference: United States
Year: 2010
Market size: $34.7 billion
Source: “Table 3.0.1 Information Sector (NAICS 51)—Estimated Revenue for Employer Firms: 2005 through 2010,” Service Annual Survey, February 2, 2012, available online here.
Posted on February 20, 2012

Textbooks

An announcement is expected on Thursday, January 19th, from Apple Corporation having to do with their plans in the area of electronic textbooks. As one might imagine, much attention is being paid to this news by the academic world and the publishing world alike.

Today’s market size is an estimated total value of textbook sales in the United States based on a quote from Steve Jobs in the recently published biography about him by Walter Issacson. A brief look at the Census Bureau’s data on the topic suggests that the estimate is reasonable. The Census Bureau figure is provided here as well.

Geographic reference: United States
Year: 2007 and 2010
Market size: $7.06 billion in 2007 (Census data) and $8 billion (Jobs quote from 2010 which appears in the biography Steve Jobs
Source: “Sector 51: Information: Industry Series: Preliminary Product Lines by Kind of Business for the Untied States: 2007,” 2007 Economic Census, available here. The Jobs quote is from an article by Roger Yu in USA Today, titled “Technology, Costs, Lack of Appeal slow e-textbook adoption,” published on January 16, 2012 and available here.
Original source: U.S. Census Bureau
Posted on January 18, 2012

Books

During this season of gift giving, books are one category of gift that has seen some growth in recent years. The publishing is going through significant changes as it adjusts to huge shifts in the world of publishing, originating for the most part from the digitalizing of its products and the move to selling electronically, whether traditional books or digitized books.

Today’s market size is the size of the U.S. book publishing industry based on net sales revenues. The market sizes listed below are based on traditional publisher sales— regardless of the format of the books sold—but do not include sales made by self publishers or some very small imprints.

Geographic reference: United States
Year: 2008 and 2010
Market size: $26.5 and $27.9 billion respectively
Source: “BookStats Overall Highlights,” a report by the Association of American Publishers and made available online here.
Original source: Associatin of American Publsihers
Posted on December 23, 2011

“e-Learning” hardware and software

The use of computers and other technological devices in the classroom has long been a source of debate among educators. Equipping schools with the most cutting edge technology is costly and the benefits of these expenditure in actually teaching students is not always evident. Nonetheless, in a world in which computers are ubiquitous the desire to have our children use modern technology with confidence helps to drive growth in the market for “e-learning” devices and software.

Today’s market size is a forecast of the value of the e-learning sub-sector of “the global education market” in the year 2015.

Geographic reference: World
Year: forecast for 2015
Market size: $69 Billion
Source: “Brave New World: The Changing Landscape of Education and Technology,” April 2010, a report posted online by the firm Spire Research & Consulting and availalbe here.
Original source: Wende van der, “The Role of US Higher Education in the Global E-Learning Market,” Center for Higher Education Policy Studies (CHEPS), Research & Occasional Paper Series, University of California, Berkeley, 2002
Posted on September 14, 2011

Higher Education Publishing

Higher Education publishing includes “multiplatform course learning systems and materials for college and university students and faculty.” From 2008 to 2010, net revenue in this area of publishing saw annual growth of 15.5% and 6.6%, respectively. This segment of the publishing world has long known that during times of economic slowdown many people try and make the best of a bad situation and go back to school. Data show the net revenue for 2010.

Geographic reference United States
Year: 2010
Market Size: $4.55 Billion
Source: Association of American Publishers, “BookStats Publishing Categories Highlights,” 2011, available online here.
Original Source: BookStats
Posted on September 1, 2011

K-12 School Publishing

K-12 School publishing includes a wide range of learning tools for students and teaching aids for teachers in both public and private schools. Unlike other publishing, revenue in this category is affected by federal and state government funding. After dropping 12.4% from 2008 to 2009, net revenue increased 7.1% from 2009 to 2010. Data show the net revenue in 2010.

Geographic reference: United States
Year: 2010
Market Size: $5.51 Billion
Source: The Association of American Publishers, “BookStats Publishing Categories Highlights,” 2011, available online here.
Original Source: BookStats
Posted on August 31, 2011

Streaming Video

Netflix and Hulu are two services that allow their customers to stream videos. A March 2011 Nielsen survey found that a majority of Netflix users who stream videos watch them on their TVs through gaming consoles, while a majority of Hulu users stream video on their computers.

Data are the number of videos streamed in the United States in May 2011. This was an all-time high.

Geographic ref.: United States
Year: May 2011
Market Size: 15 billion videos
Source: The Associated Press, “Half of Netflix Use Done on Consoles,” Lansing State Journal, July 31, 2011, page 4E

Coupons

In 2010, 332 billion coupons were issued in the United States, 88% of them were in newspaper inserts. Of those 332 billion, a mere 1%, or 3.3 billion, were redeemed. The data show the estimated total amount saved by consumers who redeemed coupons.

Geographic reference: United States
Year: 2010
Market Size: $3.7 billion
Source: Jean Chatzky, “How You Can Become a Coupon Queen,” USA Weekend, July 29-31, 2011, pages 6-7, 9
Original Source: NCH Marketing
Posted on August 11, 2011

Catholic Diocesan Newspapers and Magazines

Today’s market size is a measure of the market for Catholic diocesan newspapers and magazines measured in circulation figures. The figures are rounded.

Geographic reference: United States and Canada
Year: 2010
Market Size: 13 million households
Source: Sam Ludero, “Bishop: Newspapers Need Attention, Still Have Major Role,” The Catholic Times, July 2 – July 8, 2011, page 1
Original Source: Catholic Press Association’s official directory
Posted on July 14, 2011 — Happy Bastille Day to our French friends!

Financial Information

The market for financial information can be defined in many ways. Most often it is understood to be the market used by investors who wish to study the market with an eye on decisions related to whether to invest in, and when to invest in, a patricular company’s stock, a fund of stocks, or a particular industrial sector. The leaders in the field of financial information are Thomson Reuters and Bloomberg. Today’s market size is the estimated total worldwide of money spent on financial information in 2008.

Geographic reference: World
Year: 2008
Market size: $23.01 billion
Source: “Burton-Taylor Data Indicates Challenging Year for Thomson Reuters, Bloomberg and Financial Information/Analysis Market,” Press Release dated February 18, 2009 and available online here.
Original source: Burton-Taylor International Consulting L.L.C.