Headphone Market

The arrival of a new, high-end, expensive and very fashionable headphone has stirred up the market for headphones. Headphones are a reasonably mature product segment which was infused with energy over recent years by earbuds that are commonly used with MP3 players of all sorts as well as cell phones and other small recording dvices. But it was the arrival on the scene of the headphone, Beats by Dr. Dre, that reenvigorated the market most recently, the sales of which account for nearly a quarter of the market size listed below. Celebrity meets audio equipment and the market expands. Increased hearing loss in adolescents may be part of the unseen price being paid.

Geographic reference: United States
Year: 2011
Market size: $2 billion
Source: “Headphones With Swagger (and Lots of Bass),” The New York Times, page B1, Sunday, November 20, 2011, available online here. Also, “One in Five U.S. Adolescents Has Hearing Loss, Researchers Find,”
Bloomberg.com, August 17, 2010, available online here.
Original source: NPD Group and Journal of the American Medical Association
Posted on November 21, 2011

Vinyl Records Market

Could it be, as some sources are now reporting, that the vinyl record of the past is coming back? The ease of digital sound recording and the distribution of music digitally appeared to have made earlier music recording formats extinct. Now it appears that vinyl records are making a comeback, at least as a niche market.

Today’s market size is an estimated total number of vinyl records sold in the United States in 2007 and in 2010, a significant portion of which are newly pressed vinyl recordings.

Geographic reference: United States
Year: 2007 and 2010
Market size: 988,000 units and 2.8 million units respectively
Source: David Giffels, “Building a House of Wax,” The New York Times Magazine, October 23, 2011, page 28, available online here. Amira Jensen, “Dust off the Turntable: Record Sales Jump,” abc New / On Campus, April 6, 2009, available online here.
Original source: Neilsen Company
Posted on October 26, 2011

Home Entertainment Market

Home Entertainment Spending, 2000-2010

Today’s market size is the value of spending on the home entertainment segment related to films and all forms of videos that are rented and purchased, on DVD, CD, and downloaded electronically. The graph shows how this market has faired for the first decade of this century and shows that even the strong home entertainment segment has seen declines during the recession that started in December 2007. Actually, spending in this market peaked in 2004 and 2005 and has declined slightly every year since then.

Geographic reference: United States
Year: 2010
Market size: $18.8 billion
Source: “DEG Year-End 2010 Home Entertainment Report,” a report produced by the industry funded non profit corporation Digital Entertainment Group. The report is available online here.

Music Stores

To be precise, the figures below are for the industry designated by the Census Bureau as Prerecorded Tape, Compact Disc and Record Stores [NAICS 45-1220]. Now, the very name of this industry will likely explain why it has seen such precipitous declines over the last decade… since music is now so often purchased online and downloaded as an electronic file. It also serves as an extreme example of a retailing segments that is having to grapple with a major shift in how business is done.

Geographic reference: United States
Year: 1997 and 2007
Market size: Number of Establishments: 8,158 and 4,102 respectively.
Market size: Sales: $7.37 and $3.51 Billion respectively.
Market size: Employment: 66,623 and 28,685 respectively.
Source: “Sector 44: EC0744I2: Retail Trade: Industry Series: Preliminary Comparative Statistics for the United States (2002 NAICS Basis): 2007 and 2002,” 2007 Economic Census, available online here. The data from 1997 are from the 1997 Economic Census, after conversion of the data to a NAICS 2002 basis.
Original Source: U.S. Department of Commerce, Bureau of the Census.

Publishing of Catholic Liturgical Music

Data show the number of Catholic liturgical music publishers in the United States in 2010. Those publishers include GIA Publications, OCP Publications, and World Library Publications, a division of J.S. Paluch.

Geographic reference: United States
Year: 2010
Market size: 3
Source: Mark Pattison, “Site Lets Liturgical Music Composers Sell Songs Directly to Musicians,” The Michigan Catholic, May 28, 2010, p. 26

DVD Audio and Super Audio CD Market

Data show shipments of titles in the DVD Audio and Super Audio CD formats. While these formats provide higher-quality audio than CDs or MP3s they are losing market share rapidly.
Geographic reference: United States
Year: 2003 and 2009
Market size: 1,700,000 and 200,000 respectively
Source: Joseph Plambeck, “In Mobile Age, Sound Quality Steps Back,” The New York Times, May 9, 2010 [Online] here.
Original Source: Recording Industry Association of America