Valentine’s Day as a Market

February 14, 2011 — The Editors

Based on a survey conducted for the National Retail Federation, spending on Valentine’s Day is expected to be up in 2011 after two down years in 2009 and 2010. For all those in the business of selling flowers, cards, chocolates, champagne, footie pajamas, and romantic dinners out, here’s hoping the forecast is correct!

Geographic reference: United States
Year: 2005 and 2011 forecast
Market size: $13.19 and $15.7 Billion respectively.
Source: “Men to Pay High Price for Love on Valentine’s Day,” an NRF press release from January 31, 2006, available online here. The estimate for 2011 is from the same source, 2011 Valentine’s Day Consumer Intentions and Actions Survey, the press release for which is available here.
Original Source: National Retail Federation and BIGresearch.

Posted in Entertainment, Holiday decorations, Market Size. No Comments »

Christmas Trees

December 22, 2010 — The Editors

For our last market size posting before Christmas, later this week, we thought we’d present some figures on the industry involved in growing all those Christmas trees we decorate this time of year. The market sizes below are the number of trees harvested from Christmas tree farms in 2002 and 2007, a period over which we see a decline in numbers.
Tree Farm

Geographic reference: United States
Year: 2002 and 2007
Market size: 20.8 Million and 17.4 Million trees respectively
Source: “USDA Census of Agriculture,” update, National Christmas Tree Association, available here. The image of trees being loaded on a truck is from the Pure Michigan web site, available here.
Original Source:U.S. Department of Agriculture

Posted in Agriculture, Holiday decorations. No Comments »
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