Functional Foods Market

At the most elemental level, we eat to supply our bodies with the nutrients necessary to maintain life. So by definition, food has a rather important function. However, the term functional food refers to processed foods and drinks that are marketed as having “health-promoting or wellness-maintaining properties”. The labels on such foods often include messages such as: heart healthy; helps reduce cholesterol, clinically shown to improve kids attentiveness, helps support your immune system or your digestive system or your nervous system, etc.

Geographic reference: United States
Year: 2009
Market size: $37.3 billion
Source: Singer, Natasha, “Food With Benefits, or So They Say,” page B1, The New York Times, May 15, 2011, available online here.
Original Source: Nutritional Business Journal

Coffee

Today’s market size offers a measure of the world’s coffee production. The U.S. Department of Agriculture tracks many, many agricultural products, geographically, by output, by shipment and even by consumption. Another example of how the federal government’s data collection agencies provide us with an extremely valuable service.

Happy tax day!

Geographic reference: World
Year: 2000/2001 and 2010/2011
Market size: 117,521 and 139,084 thousand 60-Kilogram Bags respectively
Source: “Table 01 – Coffee World Production, Supply and Distribution,” Coffee: World
Markets and Trade,
page 4, December 2010, available online here.
Original Source: U.S. Department of Agriculture, Foreign Agricultural Service

Honey

The U.S. Department of Agriculture’s National Agricultural Statistics Agency (NASS) produces annual reports on individual commodities. One of the commodities they track is honey. The market sizes presented today are various years worth of honey production in the United States by producers that have at least 5 colonies of bees.

Geographic reference: United States
Year: 1990, 1993, 2003 and 2009, 2010
Market size: 196, 230, 181, 146 and 176 million pounds respectively
Source: “Honey,” February 2011, February 27, 2004, and February 18, 1994, Feburary 13, 1991. These annual reports are available online here.
Original Source: U.S. Department of Agriculture, NASS
Posted on April 11, 2011

Pollinators

An often heard or read phrase related to agricultural production goes as follows: You can thank pollinators for one out of three bites of food you eat. Of course, that assumes you have a nutritionally balanced diet. But the point is clear. One third of crops used to produce food for human consumption come from plants that depend upon pollination to reproduce. In the United States it is estimated that the value annually of crops that are pollinated by insects is $40 billion and this figure does not include the value of non-food crops that also depend upon pollinators, like cotton, for example. The market size figure presented below is an estimated value to the world every year of pollination done by insects and animals.

For anyone not familiar with pollination, it is the process by which pollen is moved from one place on a flowering plant to another. Pollen grains contain the male contribution to the fertilization process and are moved through pollination to the female parts of the plant so that offspring may be produced. Without pollination, a flowering plant will not bear fruit or seeds. Insects and some animals serve as transporters in this process, as does the wind for some plants.

Geographic reference: World
Year: 2010
Market size: $200 Billion
Source: “Gold Dusters,” National Geographic, March 2011, page 121.
Original Source: United Nations, Food & Agriculture Organization (FAO). Another source of interesting information about pollination and crops is available here from the National Biological Information Infrastructure, a program administered by the U.S. Geological Survey.

Coffee in Puerto Rico

Puerto Rico is experiencing a decline in its coffee production. Over the period from 2002 to 2009 the island saw a decline of more than half in the number of farms growing coffee beans, from 9,000 in 2002 to 4,000 on 2009. According to the source article, the reasons for this decline are varied and include flooding from recent tropical storms as well as difficulty finding enough workers to pick the coffee beans at harvest time. Despite high unemployment rates an estimated $25 million worth of coffee was left unpicked in the 2009-2010 season, according to the Puerto Rico Coffee Buyers & Growers Association.

Geographic reference: Puerto Rico
Year: 2006 and 2010
Market size: 178,000 pounds and 80,000 pounds respectively. The harvest in 2010 had an estimated value of $23 million.
Source: “Sharp Drop in Coffee Production on Puerto Rico Worries Growers,” The Avis, February 19, 2011, St. Croix, Virgin Islands.
Original Source: Puerto Rico Coffee Buyers & Growers Association.

Champagne Consumption

Not surprisingly, the nation with the largest consumption of champagne is the nation in which champagne is made, namely, France. The French consume approximately 177.6 million bottles of champagne each year. In terms of per capita consumption, two of France’s territories actually out consume the French population. Guadeloupe has an annual per capita consumption of champagne that is the highest in the world at 3.74 bottles per person. Next is Martinique with a per capita consumption of 3.3 bottles per person and France comes in third with per capita consumption of just under 3 bottles per person (2.93 bottles).

For a list of the countries with the highest champagne consumption, look at the table to which we provide a link in the source note below. Column 3 shows the number of bottles sold annually by country, in millions, and column 7 shows the per capita, bottle consumption figure per country.

Happy New Year!

Geographic reference: World
Year: 2009 (based on publication date)
Market size: 300.62 million bottles annually
Source: de Nederlandse Champagne Pagina’s, a web site presenting interesting statisitcs about the champagne business worldwide, available online here.

Tea Sales

While coffee is still the hot drink of choice for most Americans, sales of tea have been growing for more than a decade now. Tea sales rose 32% between 2005 and 2009 according to market researcher Packaged Foods.

Geographic ref.: United States
Year: 2009
Market size: $8.5 billion of which 67.1% was sold at retail.
Source: Melissa Domsic, “E. Lansing Teahouse Brings Wanderers Home,” The Towne Courier, December 5, 2010, pp. 14-15
Original Source: Specialty Coffee Retailer

Global Market for Premium Chocolate

In terms of market share, Europe accounts for just over half of the world premium chocolate market. In terms of per capita
consumption of all chocolate, by country, the leaders are: Switzerland with 22.4 pounds, Austria with 20.13 pounds and Ireland with 19.47 pounds. The United States comes in 8th on the list with an average of 11.7 pounds counsumed annually by each American. Please note, however, that these per capita consumption rates are for all chocolate not just premium chocolate. The market size presented below is the size of the premium chocolate market.

Geographic reference: World
Year: 2007
Market size: $6.9 Billion
Source: “AROQ’s Global Market Review Series,” November 2008, p. 3
Original Source: just-food

Premium Chocolate Market

Europeans eat a lot of chocolate. In fact, the three nations with the highest per capita consumption of chocolate in the world are in Europe, Switzerland, Austria and Ireland. Premium chocolates represent about 12% of the overall chocolate market in Europe.

Geographic reference: Europe
Year: 2007
Market size: $3.8 Billion
Source: “AROQ’s Global Market Review Series,” November 2008, p. 3
Original Source: just-food

Functional Foods

The term “functional foods” was first introduced in Japan in the 1980s and refers to processed foods that contain, by design, ingredients that aid specific bodily functions in addition to being nutritious. Some might simply call these processed foods “enriched foods.”

Geographic reference: World
Year: 2008
Market size: $85 Billion
Source: AROQ’s Global Market Review Series, October 2009, p. NA
Original Source: just-food