Cable and Premium TV Market

March 12, 2012 — The Editors

Cable TV revenues

Economic data show that most industries in the United States saw declines of some sort during the recent recession and accompanying financial crisis of 2007—2009. One industry which appears to have weathered the downturn without noticable declines is the pay television broadcasting industry. It is true that the growth they’ve seen may have been larger were it not for the economic downturn. Nonetheless, as can be seen based on overall revenue the industry’s growth trajectory has shown not a blip as can be seen in the chart.

Today’s market size post is based on industry revenues for cable services from basic and premium broadcasting as well as installation services and high speed Internet access through cable lines.

Geographic reference: United States
Year: 2000 and 2010
Market size: $36.43 and 93.37 billion respectively
Source: “Table 1142. Cable and Premium TV—Summary: 1975 to 2010,” 2012 Statistical Abstract of the United States, December 2011, U.S. Census Bureau, page 717, available online here.
Original source: SNL Kagan, a division of SNL Financial L.C.
Posted on March 12, 2012

Posted in Broadcasting, Entertainment. No Comments »

Cable Programming & Distribution

February 27, 2012 — The Editors

The U.S. economy is divided into large categories for the purpose of tracking economic activity and the “Information” sector of the economy is where such things as publishing, broadcasting and telectommunications reside. The rise of the digital age is having a major impact on the activites of this sector but for some it is a very possitive impact while for others the transition is more challenging. The cable business is one of the industries in this sector that is seeing robust growth in revenue and over the last five years has shown no sign of slowdown despite the recession and subsequent finacial crisis of 2007-2009.

Today’s market size is the size of the U.S. cable program distribution and subscription programming industry in 2005 and 2010. These industries are designated with the folloiwng NAICS codes: 5152 (Cable and other subscrioion programming) and 5175 (Cable and other program distribution).

Geographic reference: United States
Year: 2005 and 2010
Market size: $117.1 and $176.5 billion respectively
Source: “Table 3.0.1 Information Sector (NAICS 51)—Estimated Revenue for Employer Firms: 2005 through 2010,” Service Annual Survey, February 2, 2012, available online here.
Posted on February 27, 2012

Posted in Broadcasting, Digital Distribution, Entertainment. No Comments »

Great Lakes’ Fishing

February 11, 2012 — The Editors

After the Caspian Sea, the Great Lakes are the largest expanse of fresh water Earth. The five lakes that lie on the border of the United States and Canada are, in order of size, Lake Superior, Lake Huron, Lake Michigan, Lake Erie and Lake Ontario.

Today’s market size is the size of the sports fishing industry on the Great Lakes.

Geographic reference: United States and Canada
Year: 2010
Market size: $7 billion
Source: Eric Sharp,”Dollars and Sense,” Detroit Free Press, Sunday, February 5, 2012, page 3C.
Posted on February 11, 2012

Posted in Entertainment, Hunting & Fishing, Sporting Goods. No Comments »

Spending on TV Ads During Sporting Championships

February 4, 2012 — The Editors

As we prepare to feast upon the spectacle that is the Super Bowl there is much talk about the advertisements that will be shown during the game. Turns out, in three of the last five years baseball’s World Series actually sold more advertising during its championship series than did the Super Bowl, with far less attention to the fact. But the baseball World Series is, of course, a series and not a single, super hyped game. There is no question that Super Bowl ads have become for many part of the show.

Today’s market size is the spending on network television advertising during the broadcasting of major sporting championships in 2011.

Enjoy the spectacle!

Geographic reference: United States
Year: 2011
Market size: Football – Super Bowl $228 million
Market size: Baseball – World Series $269 million (7 game series)
Market size: Basketball – NCAA Mens BB Final Four $170 (3 games)
Source: Jack Loechner, “Super Bowl Ad Stats,” a blog post on MediaPost, January 30, 2012, available here.
Original source: Kantar Media
Posted on February 4, 2012

Posted in Advertising, Entertainment, Spectator Sports. No Comments »

Movie Theater Box-Office

February 3, 2012 — The Editors

Americans love movies but in the last few years we’ve been deciding more and more often to watch them at home or on-the-go and not in movie theaters. Technology has made that possible and theater ticket sales are declining as a result. More pricisely, the number of theater tickets sold is down, attendance in other word. The revenue those tickets bring in, that’s not dropping as quickly since ticket prices are rising.

Today’s market is the market for movie theater attendance in the United States and Canada in both 1990 and 2010.

Geographic reference: United States and Canada
Year: 1990, 2010 and 2011
Market size: [tickets sold] 1.19, 1.34, and 1.28 billion respectively
Market size: [box-office] $5.02, $10.6 and 10.2 billion respectively
Source: “Movie Ticket Sales Slump: Theater Owners Try Booting Texters, Digital Upgrades, More Popcorn,” The Huffington Post, January 9, 2012, available here.
Original source: National Association of Theater Owners the web site for which is here.

Posted in Entertainment, Movies. No Comments »

Toys & Games

December 21, 2011 — The Editors

Today’s market size post is the size of the market for toys and games in 2007 based on total retail sales made in any retail outlet, from grocery stores and pharmacies to department stores and toy stores. For those wishing to investigate further, the market size posted here is based on the product category “toys, hobby goods and games” which is designated by the U.S. Census Bureau with the product code 20460.

Geographic reference: United States
Year: 2007
Market size: $90.55 billion
Source: “Sector 44: Retail Trade: Industry Series: Preliminary Product Lines Statistics by Kind of Business for the United States: 2007,” released on September 29, 2009, 2007 Economic Census, available online here.
Original source: U.S. Census Bureau
Posted on December 21, 2011

Posted in Bikes, Entertainment, Retail Outlets, Toys & Games. No Comments »

Headphone Market

November 21, 2011 — The Editors

The arrival of a new, high-end, expensive and very fashionable headphone has stirred up the market for headphones. Headphones are a reasonably mature product segment which was infused with energy over recent years by earbuds that are commonly used with MP3 players of all sorts as well as cell phones and other small recording dvices. But it was the arrival on the scene of the headphone, Beats by Dr. Dre, that reenvigorated the market most recently, the sales of which account for nearly a quarter of the market size listed below. Celebrity meets audio equipment and the market expands. Increased hearing loss in adolescents may be part of the unseen price being paid.

Geographic reference: United States
Year: 2011
Market size: $2 billion
Source: “Headphones With Swagger (and Lots of Bass),” The New York Times, page B1, Sunday, November 20, 2011, available online here. Also, “One in Five U.S. Adolescents Has Hearing Loss, Researchers Find,”
Bloomberg.com, August 17, 2010, available online here.
Original source: NPD Group and Journal of the American Medical Association
Posted on November 21, 2011

Posted in Audio & Video Equipment, Entertainment, Mobile Devices, Music. No Comments »

Gaming Software

November 18, 2011 — The Editors

The production of video game software is part of the larger software publishing industry, a small part but a growing part. Based on the report used as our source here, cited below, and data from the U.S. Census Bureau on the industry as a whole, in 2010 the gaming software revenue portion of the larger software industry accounted for 6.7% of the total. Today’s market size is the estimated revenue of the largest 220 companies active in the entertainment and games software industry in the United States.

Geographic reference: United States
Year: 2010
Market size: $10 billion
Source: “Entertainment & Game Software Industry Profile,” last updated on November 7, 2011, this is a report being sold by First Research on the web site here.
Original source: First Research
Posted on November 18, 2011

Posted in Entertainment, Toys & Games. No Comments »

Vinyl Records Market

October 26, 2011 — The Editors

Could it be, as some sources are now reporting, that the vinyl record of the past is coming back? The ease of digital sound recording and the distribution of music digitally appeared to have made earlier music recording formats extinct. Now it appears that vinyl records are making a comeback, at least as a niche market.

Today’s market size is an estimated total number of vinyl records sold in the United States in 2007 and in 2010, a significant portion of which are newly pressed vinyl recordings.

Geographic reference: United States
Year: 2007 and 2010
Market size: 988,000 units and 2.8 million units respectively
Source: David Giffels, “Building a House of Wax,” The New York Times Magazine, October 23, 2011, page 28, available online here. Amira Jensen, “Dust off the Turntable: Record Sales Jump,” abc New / On Campus, April 6, 2009, available online here.
Original source: Neilsen Company
Posted on October 26, 2011

Posted in Entertainment, Music, Plastic. 3 Comments »

Video Games

October 20, 2011 — The Editors

According to the Entertainment Software Association, 72 percent of households in the United States own a video game machine. Initially video games were targeted to males, but by 2010 48 percent of gamers were female. And, although nearly all children aged 12-17 play video or computer games, the average gamer is 37 years old. Nearly one third of gamers are older than 50.

Data show the amount consumers spend on video games in the United States. To provide some perspective, in 2010, worldwide motion picture ticket sales totaled $31.0 billion. Figures for 2012 are projected.

Geographic reference: United States
Year: 2010 and 2012
Market Size: $25.1 billion and $70.0 billion
Source: Thomas L. McDonald, “Get in the Game,” The Catholic Times, October 1-7, 2011, page 6
Original Source: Entertainment Software Association
Posted on October 20, 2011

Posted in Entertainment, Movies, Personal Services, Video. No Comments »
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