Waldkindergartens

Waldkindergartens, or forest kindergartens, are outdoor schools for three to five year olds. As the name implies, the classes are held in forests. Although these types of schools became popular in Europe in the 1950s and 1960s, the idea of outdoor classrooms began in the 1800s when Friedrich Froebel, a German educator and former forest intern introduced the concept of kindergartens, or children’s gardens. When working with young children, he would teach them in garden settings or in the countryside. Later other educators expanded on his idea with a play-based curriculum.

In the United States, kindergartens are teacher-directed indoor classrooms; however, in the mid-2000s after the book Last Child in the Woods, by Richard Louv, was published there was a renewed interest in getting children outdoors for play and for education. While waldkindergartens are rare in the United States currently, the few programs that are in existence have waiting lists of students wanting to be part of the program. Are these programs beneficial? A study in Europe found that children who went through the waldkindergarten program had more self-confidence, a greater sense of independence, stamina, coordination, motivation and concentration. Some parents in the United States report that their children have better problem-solving and critical-thinking skills. Data show the approximate number of waldkindergartens in Germany.

Geographic ref.: Germany
Year: 2012
Market Size: 450 schools
Source: Ruth A. Wilson, “Teaching Among the Trees,” American Forests, Winter 2012, pages 42-43
Posted on March 6, 2012

Textbooks

An announcement is expected on Thursday, January 19th, from Apple Corporation having to do with their plans in the area of electronic textbooks. As one might imagine, much attention is being paid to this news by the academic world and the publishing world alike.

Today’s market size is an estimated total value of textbook sales in the United States based on a quote from Steve Jobs in the recently published biography about him by Walter Issacson. A brief look at the Census Bureau’s data on the topic suggests that the estimate is reasonable. The Census Bureau figure is provided here as well.

Geographic reference: United States
Year: 2007 and 2010
Market size: $7.06 billion in 2007 (Census data) and $8 billion (Jobs quote from 2010 which appears in the biography Steve Jobs
Source: “Sector 51: Information: Industry Series: Preliminary Product Lines by Kind of Business for the Untied States: 2007,” 2007 Economic Census, available here. The Jobs quote is from an article by Roger Yu in USA Today, titled “Technology, Costs, Lack of Appeal slow e-textbook adoption,” published on January 16, 2012 and available here.
Original source: U.S. Census Bureau
Posted on January 18, 2012

Foreign Students in the United States

While within the United States there is a great deal of debate about how the higher education system as a whole is functioning, it’s appeal to those from outside the country is as strong as ever. The number of students traveling from outside the United States to attend a U.S. institute of higher learning has been increasing steadily during the first decade of the 21st century. This is both a challenge and a benefit for U.S. colleges and universities as these students often need intensive language assistance but also pay full tuition. According to the U.S. Department of Commerce, foreign students in the United States contribute approximately $20 billion dollars to the economy annually.

Today’s market size is the size of the population of foreign students at U.S. institutions of higher learning in 2009.

Geographic reference: United States
Year: 2009/2010 School Year
Market size: 690,923 students — in terms of country of origin, the three leading countries are China which sent 18.5% of the students in 2009/2010, India which sent 15.2% and South Korea which sent 10.4%
Source: A Press Release for the report titled Open Doors 2010 which is put out annually by the Institute of International Education. The report is issued annually and the press release announcing the 2010 edition is availalble online here.
Original source: Institute for International Education and the U.S. Department of State’s Bureau of Educational and Cultural Affairs
Posted on November 7, 2011

“e-Learning” hardware and software

The use of computers and other technological devices in the classroom has long been a source of debate among educators. Equipping schools with the most cutting edge technology is costly and the benefits of these expenditure in actually teaching students is not always evident. Nonetheless, in a world in which computers are ubiquitous the desire to have our children use modern technology with confidence helps to drive growth in the market for “e-learning” devices and software.

Today’s market size is a forecast of the value of the e-learning sub-sector of “the global education market” in the year 2015.

Geographic reference: World
Year: forecast for 2015
Market size: $69 Billion
Source: “Brave New World: The Changing Landscape of Education and Technology,” April 2010, a report posted online by the firm Spire Research & Consulting and availalbe here.
Original source: Wende van der, “The Role of US Higher Education in the Global E-Learning Market,” Center for Higher Education Policy Studies (CHEPS), Research & Occasional Paper Series, University of California, Berkeley, 2002
Posted on September 14, 2011

Higher Education Publishing

Higher Education publishing includes “multiplatform course learning systems and materials for college and university students and faculty.” From 2008 to 2010, net revenue in this area of publishing saw annual growth of 15.5% and 6.6%, respectively. This segment of the publishing world has long known that during times of economic slowdown many people try and make the best of a bad situation and go back to school. Data show the net revenue for 2010.

Geographic reference United States
Year: 2010
Market Size: $4.55 Billion
Source: Association of American Publishers, “BookStats Publishing Categories Highlights,” 2011, available online here.
Original Source: BookStats
Posted on September 1, 2011

K-12 School Publishing

K-12 School publishing includes a wide range of learning tools for students and teaching aids for teachers in both public and private schools. Unlike other publishing, revenue in this category is affected by federal and state government funding. After dropping 12.4% from 2008 to 2009, net revenue increased 7.1% from 2009 to 2010. Data show the net revenue in 2010.

Geographic reference: United States
Year: 2010
Market Size: $5.51 Billion
Source: The Association of American Publishers, “BookStats Publishing Categories Highlights,” 2011, available online here.
Original Source: BookStats
Posted on August 31, 2011

Golfing

Today’s we look at the size of the market for golfing related expenditures in Michigan, generated by the organization Executive Women’s Golf Association (EWGA). This nonprofit organization, founded in 1991, has the mission of connecting women with golf for both business advantage and fun.

Geographic reference: State of Michigan
Year: 2010
Market size: $1.1 million
Source: “Seeing Green, Golf Courses Increasingly Catering to Women and Families,” page 20, Corp!, July/August 2011
Original source: EWGA estimates

Summer Camp

Today’s market size is the estimated annual number of people attending an organized camping experience of the sort run by the nation’s roughly 12,000 camp organizations. Of these organizations, about two-thirds are non-profits and the rest are privately owned. Most of the people attending camps are children enrolled in summer camps, camps which are tending increasingly towards specializations such as a focus on a particular sport, an artistic pursuit (e.g. music) or an academic area of study (e.g. science).

Geographic reference: United States
Year: 2011
Market size: 11 million
Source: Natasha Singer, “When S’Mores Aren’t Enough,” The New York Times, July 10, 2011, page B1.
Original Source: American Camp Association
July 18, 2011

e-Education—Students Enrolled in Online Courses

Enrollment in online courses

The number of students taking at least some of their classes online has risen steadily throughout the first decade of the 21st Century. In 2003, 11.2% of college and university students took at least one class online. By 2009, 27.4% did. The chart at the right shows the growth in the number of students enrolled in at least one online course in the Fall of each year.

Geographic reference: United States
Year: 2003 and 2009
Market size: Approximately 1.9 million and 5.6 million students respectively

Source: “Entering the Mainstream: The Quality and Extent of Online Education in the United States, 2003 and 2004,” [Abstract], Sloan Consortium, available online here; “Survey Reports: Online Education Grows by Almost a Million Students,” [Abstract], Sloan Consortium, available online here; “Table 176. Total fall enrollment in degree-granting institutions, by level of enrollment, sex, attendance status, and type and control of institution: 2003,” Digest of Education Statistics: 2005, Spring 2004, available online here; “Table 202. Total fall enrollment in degree-granting institutions, by level of enrollment, sex, attendance status, and type and control of institution: 2009,” Digest of Education Statistics: 2010, September 2010, available online here.

Graph Source:“Entering the Mainstream: The Quality and Extent of Online Education in the United States, 2003 and 2004,” [Abstract], Sloan Consortium, available online here; “Making the Grade: Online Education in the United States: 2006,” [Abstract], Sloan Consortium, available online here; “Staying the Course — Online Education in the United States, 2008,” [Abstract], Sloan Consortium, available online here; “Survey Reports: Online Education Grows by Almost a Million Students,” [Abstract], Sloan Consortium, available online here.

Librarian Corp

In an era which defines itself as the “Information Age,” it should come as no surprise that libraries have seen their
usage numbers increasing annually for a decade. Today’s market size looks at the Librarian Corp—number of librarians working as librarians in the United States in 2008 and forecasted to be working in 2018 based on projections by the Bureau of Labor Statistics.

Geographic reference: United States
Year: 2008 and 2018
Market size: 159,900 and 172,400 respectively
Source: “Librarians,” Occupational Outlook Handbook, 2010-2011 Edition, December 3, 2010, available on the BLS web site here.
Original Source: U.S. Department of Labor, Bureau of Labor Statistics