Summer Camp

Today’s market size is the estimated annual number of people attending an organized camping experience of the sort run by the nation’s roughly 12,000 camp organizations. Of these organizations, about two-thirds are non-profits and the rest are privately owned. Most of the people attending camps are children enrolled in summer camps, camps which are tending increasingly towards specializations such as a focus on a particular sport, an artistic pursuit (e.g. music) or an academic area of study (e.g. science).

Geographic reference: United States
Year: 2011
Market size: 11 million
Source: Natasha Singer, “When S’Mores Aren’t Enough,” The New York Times, July 10, 2011, page B1.
Original Source: American Camp Association
July 18, 2011

Disposable Diapers

Any parent with a small child knows that diapers are big business. The use of disposable diapers is highest in industrialized countries and together these countries account for most of this market, the U.S. alone accounting for nearly 20% of the global market according to the source. Today’s market size is an estimate of the size of the global diaper market in 2005 and 2010. The estimated size for 2010 is based on a forecast for that year made in advance. More recent estimates suggest that the global market surpassed $30 billion in 2010

Geographic reference: World
Year: 2005 and 2010
Market size: $22.2 and $26.6 billion respectively
Source: “Stratagist,” a report published in May 2009 by Feed-back.com, Market Analysis With Context and Perspective, available online here.
Original Source: Euromonitor International and Global Industry Analysts