Cable Programming & Distribution

February 27, 2012 — The Editors

The U.S. economy is divided into large categories for the purpose of tracking economic activity and the “Information” sector of the economy is where such things as publishing, broadcasting and telectommunications reside. The rise of the digital age is having a major impact on the activites of this sector but for some it is a very possitive impact while for others the transition is more challenging. The cable business is one of the industries in this sector that is seeing robust growth in revenue and over the last five years has shown no sign of slowdown despite the recession and subsequent finacial crisis of 2007-2009.

Today’s market size is the size of the U.S. cable program distribution and subscription programming industry in 2005 and 2010. These industries are designated with the folloiwng NAICS codes: 5152 (Cable and other subscrioion programming) and 5175 (Cable and other program distribution).

Geographic reference: United States
Year: 2005 and 2010
Market size: $117.1 and $176.5 billion respectively
Source: “Table 3.0.1 Information Sector (NAICS 51)—Estimated Revenue for Employer Firms: 2005 through 2010,” Service Annual Survey, February 2, 2012, available online here.
Posted on February 27, 2012

Posted in Broadcasting, Digital Distribution, Entertainment. No Comments »

Newspapers

February 20, 2012 — The Editors

Annual revenue generated by the newspaper industry in the United States fell again in 2010, following a pattern seen throughout the last decade. The most recent Service Annual Survey, published by the U.S. Census Bureau, shows a decline in revenues from 2005 to 2010 for the newspaper publishing industry of 30 percent, and this represents a loss of revenue before inflation. The loss when adjusted for inflation was 42 percent.

Today’s market size is the size of the newspaper industry in the United States based on annual revenues in 2010.

Geographic reference: United States
Year: 2010
Market size: $34.7 billion
Source: “Table 3.0.1 Information Sector (NAICS 51)—Estimated Revenue for Employer Firms: 2005 through 2010,” Service Annual Survey, February 2, 2012, available online here.
Posted on February 20, 2012

Posted in Information Technology, National Infrastructure, Publishing. No Comments »

Great Lakes’ Fishing

February 11, 2012 — The Editors

After the Caspian Sea, the Great Lakes are the largest expanse of fresh water Earth. The five lakes that lie on the border of the United States and Canada are, in order of size, Lake Superior, Lake Huron, Lake Michigan, Lake Erie and Lake Ontario.

Today’s market size is the size of the sports fishing industry on the Great Lakes.

Geographic reference: United States and Canada
Year: 2010
Market size: $7 billion
Source: Eric Sharp,”Dollars and Sense,” Detroit Free Press, Sunday, February 5, 2012, page 3C.
Posted on February 11, 2012

Posted in Entertainment, Hunting & Fishing, Sporting Goods. No Comments »

Spending on TV Ads During Sporting Championships

February 4, 2012 — The Editors

As we prepare to feast upon the spectacle that is the Super Bowl there is much talk about the advertisements that will be shown during the game. Turns out, in three of the last five years baseball’s World Series actually sold more advertising during its championship series than did the Super Bowl, with far less attention to the fact. But the baseball World Series is, of course, a series and not a single, super hyped game. There is no question that Super Bowl ads have become for many part of the show.

Today’s market size is the spending on network television advertising during the broadcasting of major sporting championships in 2011.

Enjoy the spectacle!

Geographic reference: United States
Year: 2011
Market size: Football – Super Bowl $228 million
Market size: Baseball – World Series $269 million (7 game series)
Market size: Basketball – NCAA Mens BB Final Four $170 (3 games)
Source: Jack Loechner, “Super Bowl Ad Stats,” a blog post on MediaPost, January 30, 2012, available here.
Original source: Kantar Media
Posted on February 4, 2012

Posted in Advertising, Entertainment, Spectator Sports. No Comments »

Movie Theater Box-Office

February 3, 2012 — The Editors

Americans love movies but in the last few years we’ve been deciding more and more often to watch them at home or on-the-go and not in movie theaters. Technology has made that possible and theater ticket sales are declining as a result. More pricisely, the number of theater tickets sold is down, attendance in other word. The revenue those tickets bring in, that’s not dropping as quickly since ticket prices are rising.

Today’s market is the market for movie theater attendance in the United States and Canada in both 1990 and 2010.

Geographic reference: United States and Canada
Year: 1990, 2010 and 2011
Market size: [tickets sold] 1.19, 1.34, and 1.28 billion respectively
Market size: [box-office] $5.02, $10.6 and 10.2 billion respectively
Source: “Movie Ticket Sales Slump: Theater Owners Try Booting Texters, Digital Upgrades, More Popcorn,” The Huffington Post, January 9, 2012, available here.
Original source: National Association of Theater Owners the web site for which is here.

Posted in Entertainment, Movies. No Comments »
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