Today’s market size is the size of the market in China for luxury automobiles. According to the source, the leading brand of car sold in China in 2010 was the Audi which had the top two best selling models.
Geographic reference: China
Year: 2010
Market size: 458,976 luxury cars
Source: Thompson, Chrissie, “Chinese Bypassing Detroit When They Think Luxury,” Detroit Free Press, May 15, 2011, page 6B. The photo was taken at the 2011 International Auto Show in Detroit, Michigan and while it is not an Audi hood ornament, it is pretty.
Original source: JD Power and Associates
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The sleeping giant…I think it’s already awake. Audi is great but kinda pricey and for them to afford it, i think they had finally arrived.
Yes, the thing about China is the fact that even a small percentage of its population translates into an enormous market…