Newspapers

February 20, 2012 — The Editors

The revenue generated by the newspaper industry in the United States fell again in 2010, from prior years. The most recent Service annual Survey put out by the U.S. Census Bureau shows a decline in revenues from 2005 to 2010 of X%.

Today’s market size is the size of the newspaper industry in the United States based on annual revenues in 2010.

Geographic reference: United States
Year: 2010
Market size: $34.7 billion
Source: “Table 3.0.1 Information Sector (NAICS 51) &Mdash; Estimated Revenue for Employer Firms: 2005 through 2010,” Service annual Survey, February 2, 2012, available online here.
Posted on February 20, 2012

Posted in Information Technology, National Infrastructure, Publishing. No Comments »

Great Lakes’ Fishing

February 11, 2012 — The Editors

After the Caspian Sea, the Great Lakes are the largest expanse of fresh water Earth. The five lakes that lie on the border of the United States and Canada are, in order of size, Lake Superior, Lake Huron, Lake Michigan, Lake Erie and Lake Ontario.

Today’s market size is the size of the sports fishing industry on the Great Lakes.

Geographic reference: United States and Canada
Year: 2010
Market size: $7 billion
Source: Eric Sharp,”Dollars and Sense,” Detroit Free Press, Sunday, February 5, 2012, page 3C.
Posted on February 11, 2012

Posted in Entertainment, Hunting & Fishing, Sporting Goods. No Comments »

Spending on TV Ads During Sporting Championships

February 4, 2012 — The Editors

As we prepare to feast upon the spectacle that is the Super Bowl there is much talk about the advertisements that will be shown during the game. Turns out, in three of the last five years baseball’s World Series actually sold more advertising during its championship series than did the Super Bowl, with far less attention to the fact. But the baseball World Series is, of course, a series and not a single, super hyped game. There is no question that Super Bowl ads have become for many part of the show.

Today’s market size is the spending on network television advertising during the broadcasting of major sporting championships in 2011.

Enjoy the spectacle!

Geographic reference: United States
Year: 2011
Market size: Football – Super Bowl $228 million
Market size: Baseball – World Series $269 million (7 game series)
Market size: Basketball – NCAA Mens BB Final Four $170 (3 games)
Source: Jack Loechner, “Super Bowl Ad Stats,” a blog post on MediaPost, January 30, 2012, available here.
Original source: Kantar Media
Posted on February 4, 2012

Posted in Advertising, Entertainment, Spectator Sports. No Comments »

Movie Theater Box-Office

February 3, 2012 — The Editors

Americans love movies but in the last few years we’ve been deciding more and more often to watch them at home or on-the-go and not in movie theaters. Technology has made that possible and theater ticket sales are declining as a result. More pricisely, the number of theater tickets sold is down, attendance in other word. The revenue those tickets bring in, that’s not dropping as quickly since ticket prices are rising.

Today’s market is the market for movie theater attendance in the United States and Canada in both 1990 and 2010.

Geographic reference: United States and Canada
Year: 1990, 2010 and 2011
Market size: [tickets sold] 1.19, 1.34, and 1.28 billion respectively
Market size: [box-office] $5.02, $10.6 and 10.2 billion respectively
Source: “Movie Ticket Sales Slump: Theater Owners Try Booting Texters, Digital Upgrades, More Popcorn,” The Huffington Post, January 9, 2012, available here.
Original source: National Association of Theater Owners the web site for which is here.

Posted in Entertainment, Movies. No Comments »

Prescription Drug Sales

January 24, 2012 — The Editors

Expenditures on health care in the United States have been much in the news for years now. The prices for prescription drugs are among the fastest growing of the segments of this overall industry. And yet, prescription drugs make up only around 10 percent of all expenditures on health care.

Today’s market size is the size of the market for prescription drugs sold through retail outlets in 2000 and 2010. In 2000 58 percent of the prescription drugs sold through retail outlets were brand name drugs. In 2010 brand name drugs accounted for 29 percent of those sales.

Geographic reference: United States
Year: 2000 and 2010
Market size: $145.57 and $266.39 billion respectively
Source: Table 159. Retail Prescription Drug Sales,” Statistical Abstract of the United States 2012, page 113, U.S. Census Bureau, September 27, 2011, available here.
Original source: National Association of Chain Drug Stores
Posted on January 24, 2012

Posted in Drugs, Retail Outlets. No Comments »

DTC Drug Advertising

January 20, 2012 — The Editors

Ad Spending

Direct-to-consumer (DTC) advertising of prescription drugs is a big business in the United States, as it is in New Zealand, the only other country in which this activity is legal. Anyone who watches TV for more than an hour or two a week will be more than familiar with the sorts of ads we are talking about, those that invariably end with an ominous list of potential side effects of the very drugs being pushed.

Until the late 1990s this advertising was quite limited by FDA regulations but in 1997 the FDA announced changes to those regulation (implemented in 1999) that freed up the pharmaceutical industry to start producing stylish ad campaigns for its most popular prescription drugs. The industry took full advantage, as the graph to the left clearly shows. Industry analysts suggest that the slowdown in spending starting in 2007 had more to do with the expiration of important brand name drugs (and their replacement with generics for which such spending is not done) than with the beginning of the recession.

Today’s market size is the amount spent by pharmaceutical companies on DTC prescription drug advertising in 2008.

Geographic reference: United States
Year: 2008
Market size: $4.57 billion
Source: For the data from 1989 through 2001: Francis B. Palumbo and C. Daniel Mullins, “The Development of Direct-to-Consumer Prescription Drug Advertising Regulations, Food and Drug Law Journal, Volume 57, Number 2, 2002. For the data from 2002 through 2005: Donahue Ph.D., Julie M., Marisa Cevasco, B.A. and Meredith B. Rosenthan, Ph.D., “A Decade of Direct-to-Consumer Advertising of Prescription Drugs,” The New England Journal of Medicine, August 16, 2007. For data from 2006 through 2008 the data are from Neilsen Media press releases.
Posted on January 20, 2012

Posted in Advertising, Drugs, Pharmaceutical Industry. No Comments »

Textbooks

January 18, 2012 — The Editors

An announcement is expected on Thursday, January 19th, from Apple Corporation having to do with their plans in the area of electronic textbooks. As one might imagine, much attention is being paid to this news by the academic world and the publishing world alike.

Today’s market size is an estimated total value of textbook sales in the United States based on a quote from Steve Jobs in the recently published biography about him by Walter Issacson. A brief look at the Census Bureau’s data on the topic suggests that the estimate is reasonable. The Census Bureau figure is provided here as well.

Geographic reference: United States
Year: 2007 and 2010
Market size: $7.06 billion in 2007 (Census data) and $8 billion (Jobs quote from 2010 which appears in the biography Steve Jobs
Source: “Sector 51: Information: Industry Series: Preliminary Product Lines by Kind of Business for the Untied States: 2007,” 2007 Economic Census, available here. The Jobs quote is from an article by Roger Yu in USA Today, titled “Technology, Costs, Lack of Appeal slow e-textbook adoption,” published on January 16, 2012 and available here.
Original source: U.S. Census Bureau
Posted on January 18, 2012

Posted in Books, Educational Services, Information Technology, Publishing. No Comments »

Peanut Butter

January 17, 2012 — The Editors

In the United States peanuts are popular. They form the basis for a staple of many American diets, peanut butter, a reasonably priced source of protien. As a consequence, there has been much press coverage lately about the likely increase in the price of peanut butter. The poor peanut crop in 2011 has caused raw peanut prices to rise and this increased price is expected to be seen on grocery store shelves shortly.

Today’s market size is the size of the market for peanuts for use in the production of peanut butter in the United States. In the year 2000 peanut butter accounted for the end use on half the peanut crop and in 2009 peanut butter accounted for 63.5% of peanut usage.

Geographic reference: United States
Year: 2000 and 2009
Market size: 753 million pounds and 1.19 billion pounds respectively.
Source: “Peanut Use by Type of Product,” part of the USDA’s Economic Research Service series of reports on the availability of foods by type, available here.

Original source: U.S. Department of Agriculture, Economic Research Service
Posted on January 17, 2012

Posted in Agriculture, Food, Food Processing. No Comments »

Clothing Stores

January 8, 2012 — The Editors

The sale of clothing in the United States is done through a variety of retail outlets, only a portion of which are stores dedicated primarily to the sale of clothes. Today’s market size is the value of all sales made through clothing stores in 2010. Of the total, family clothings stores had the largest share, accounting for 54% of the sales. The other clothings store segments, with their share of total clothing store sales are as follows: women’s clothing (23%), men’s clothing (4.9%) and all other clothing stores (7.2%).

Geographic reference: United States
Year: 2010
Market size: $158.8 billion
Source: “Estimates of Monthly Retail and Food Services Sales by Kind of Business: 2010,” Monthly Retail Trade Report, available online here.
Original source: U.S. Census Bureau
Posted on January 9, 2012

Posted in Apparel, Clothes, Retail Outlets. No Comments »

Advertising

January 4, 2012 — The Editors

Industry Revenue Chart

The reasons for placing an advertisement vary, from wishing to sell something to finding a partner, and raising funds to trying to alter public opinions about an institution, organization or candidate. Advertising is a big business, from the creation of the ad to buying the time or space for placing that ad to the strategies behind ad campaigns and nowehre is it as big a business as in the United States. For more on how the U.S. stands relative to all other nations when it comes to spending on advertising, check our earlier market size post, here.

The business of advertising is divided into categories by the Census Bureau which reports on each category: Advertising, Public Relations and Media Buying Agencies, Media Representatives, Display Advertsing, Direct Mail Advertising and all other. Among these categories, three have shown the most growth over the last decade (from 2001 to 2009): Media Buying Agencies saw growth of 322%, Display Advertising grew by 68.4% and all other advertising grew 46.7%. The all other advertising category covers some of the online advertising business that does not fit into one of the other categories. One categoy saw losses over this period, the Direct Mail Advertising category which is particularly vulnerable to cut backs during recessionary periods. Overall, the industry (NAICS 5418) saw revenue grow by 37.8% between 2001 and 2009 and another 8.7% between 2009 and 2010.

The chart we offer here shows revenue from all these sectors of the industry from 1997 through 2010. Of interest is the fact that the recession of 2001 had a larger impact on the industry’s revenues than did the larger recession of 2007–2009.

Geographic reference: United States
Year: 2001 and 2010
Market size: $58.634 and $87.836 billion respectively
Source: “Table 6.1 Professional, Scientific, and Technical Services (NAICS 54)—Estimated Revenue for Taxable Employer Firms: 2001 Through 2009,” 2009 Services Annual Survey, and “Table 1 – Selected Services Estimated Quarterly Revenue for Employer Firms Fourth Quarter 2003 Through Fourth Quarter 2010,” from the same series and available here.
Original source: U.S. Census Bureau
Posted on January 4, 2012

Posted in Advertising. 2 Comments »
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