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Sample Database — V & W

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Video Games
Geographic ref.: Canada
Market size: $600 million
About the data: "The sale of hardware, software and gaming accessories is worth $600 million a year in Canada and has been expanding by eight to 15 percent annually."
Source: Hawaleshka, Danylo, "Gaming Knights." Macleans, June 11, 2001, p. 50. Primary Source(s): Canadian Interactive Digital Software Association.

Warehousing
Geographic ref.: Peru
Year: 2000
Market size: $430 million
Source: "Peruvian Warehousing Market Generated Lower Sales." South American Business Information, February 28, 2001.

Water, potable
Geographic ref.: United States
Market size: $2.5 billion
About the data: The percent of Americans with home water filters jumped from 32% in 1997 to 41% in 2000. Potable water appears to be the segment of the water industry with the most activity. "It generates an estiamted $2.5 billion in annual sales and grows around 8% to 10% a year, says Gabelli & Co. analyst Simon Wang.
Source: Linecker, Adelia Cellini, "Water Purifier Gives Relief to 'Paranoid' Americans." Investor's Business Daily\ \Investor's Business Daily, August 2, 2001, p. A8. Primary Source(s): Gabelli & Co..

Weight-loss products
Geographic ref.: United Kingdom
Year: 1999
Market size: 71.3 million £
About the data: The percentage of the adult population classified as obese or overweight grew from 19% in 1997 to 23% in 1999. Sales are shown for over-the counter products. Replacement meals had 40.3 million pounds in sales, with dietary supplements and control having the rest.
Source: "Dietary Products Market Booms." Retrieved March 27, 2000 from the World Wide Web: http://www.just-food.com. Primary Source(s): Datamonitor.

Whey
Geographic ref.: United States
Year: 1999
Market size: $1.4 billion
About the data: The fastest growing and most lucrative market for the dairy product is as a bodybuilding supplement.
Source: Vardi, Nathan, "Making Whey." Forbes, October 2, 2000, p. I66.

Wood-Treatment Industry
Geographic ref.: United States
Market size: $4 billion
About the data: "The fact that the government has gone so easy on arsenic is, according to critics, a testament to the political muscle of the $4 billion-a-year wood-treatment industry."
Source: "Toxic Playground." Time, July 16, 2001, p. 49.

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