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Sample Database — A

About the data

Adoption/Infertility Industry
Geographic ref.: United States
Year: 2000
Market size: $3.65 billion (estimated)
About the data: "Adoption services is a $1.4 billion industry with about 4,500 adoption providers processing 138,000 adoptions annually. About 400 fertility clinics nationwide provide assisted reproductive technology treatment to 1.4 million infertile couples at a cost of $2.25 billion."
Source: "Adoption/Infertility Industry Worth $3.65B." Research Alert, November 17, 2000, p. 8. Primary Source(s): Marketdata Enterprises.

Advertising
Geographic ref.: United States
Market size: $235 billion
About the data: "As the $235 billion advertising industry grapples with an ad slowdown and possible recession in 2001, the mood is changing to worry and fear."
Source: McCarthy, Michael, "Bear Takes Big Bite Out Of Advertising Growth." USA TODAY, December 27, 2000, p. B1.

Advertising
Geographic ref.: Vietnam
Market size: $100 million valued (estimated)
About the data: "There isn't a lot of ad business for Vietnam; the entire market is valued at slightly more than $100 million a year."
Source: Flagg, Michael, "In Today's Vietnam, the War Is a Selling Point." Wall Street Journal, October 17, 2000, p. A39.

Advertising
Geographic ref.: China
Market size: $10 billion valued
About the data: "China's $10 billion overall ad market witnessed 36% real growth last year, due to strong spending by domestic advertisers, according to ACNielsen International."
Source: Madden, Normandy, "Chinese Brands Turn to Western Agencies." AdAgeGlobal, June 2001, p. 21. Primary Source(s): ACNielsen International.

Airbags and Seatbelts
Geographic ref.: World
Market size: $12.0 billion
About the data: "The $12 bn global vehicle occupant restraint market has grown by an average rate of 12% annually since 1993."
Source: Retrieved NA from "The Global Market for Airbags and Seatbelts." Retrieved January 9, 2001 from the World Wide Web: http://www.just-auto.com.

Airline travel, unsold
Geographic ref.: World
Market size: $100 billion
About the data: "Estimates vary, but the amount of unsold travel inventory up for grabs each year totals $100 billion."
Source: Doyle, T.C. and Chris Bucholtz, "Putting the Pinch on Priceline.com VARBusiness, September 4, 2000, p. 17.

All terrain vehicles
Geographic ref.: United States
Market size: $3.5 billion
About the data: "With sales to traditional customers flat, cart makers are boosting horsepower, jacking up wheels and hoping to tap into the customer base that built a $3.5 billion market for all-terrain vehicles."
Source: Lanter, Charles, "Golf Course Find News, Off Course Market." Knight-Ridder Tribune Business News, July 2, 2001.

Analgesics
Submarket: Hemorroid remedies
Geographic ref.: United States
Market size: $150 million valued
Source: "Safetek International Inc. Enters Into Agreement with Trop-Life Ltd." Retrieved July 30, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): Frost & Sullivan.

Analytical Instruments
Geographic ref.: World
Year: 2000
Market size: $17 billion valued
Source: Analytical Instrument Industry Report, July 26, 2000, p. 4. Primary Source(s): KC Associates.

Anemia treatment
Geographic ref.: United States
Market size: $2 billion valued
About the data: "Among kidney patients in the U.S. alone. Anemia treatment is a $2 billion market."
Source: "A Blood Booster for Amgen." Business Week, December 4, 2000, p. 104.

Animation
Geographic ref.: Japan
Market size: $8.06 billion
About the data: "Computer technology is rapidly changing the Japanese animation, or anime, industry, which is worth a whopping ¥ 1 trillion ($8.06 billion)."
Source: Sato, Makoto, "Digital Assistance." Nikkei Weekly, April 16, 2001, p. 3.

Annuities
Geographic ref.: United States
Market size: $190 billion valued
About the data: The market is expected to grow as more Baby Boomers retire.
Source: "The Best Shareholders Can Get?" Business Week, April 2, 2001, p. 67.

Antidepressants
Geographic ref.: United States
Year: 2006
Market size: $14 billion in revenues (projected)
About the data: According to the source, roughly 21 million Americans suffer from depression. Total revenues come from two segments: atypical antidepressants and selective serotonin reuptake inhibitors.
Source: "Drug Patent Expirations Boost Antidepressant Markets to $14B by 2006." Retrieved April 6, 2001 from the World Wide Web: http://www.businesswire.com. Primary Source(s): Frost & Sullivan.

Apparel
Submarket: Surfwear
Geographic ref.: Brazil
Year: 2000
Market size: $2 billion (estimated)
Source: "Surfboarding Industry." Retrieved November 8, 2000 from the World Wide Web: http://www.usatrade.gov.

Apparel Franchising
Geographic ref.: France
Year: 1998
Market size: $1.9 billion valued
About the data: In 1998, the French apparel franchise market was composed of 2,915 franchises representing USD 1,929 million. In 1999, 317 new franchises are expected to open."
Source: "Apparel." Retrieved November 8, 2000 from the World Wide Web: http://www.tradeport.org.

Apparel, maternity
Geographic ref.: United States
Market size: $1.5 billion sold
Source: "Joining the Revolution, At Last." Business 2.0, December 12, 2000, p. 84.

Appliances
Submarket: Food disposals
Geographic ref.: Japan
Market size: $12.7 billion (estimated)
Source: "Japanese Food Disposer Market." Retrieved January 11, 2001 from the World Wide Web: http://www.csjapan.doc.gov. Primary Source(s): International Market Insights.

Appliances
Submarket: Vacuum cleaners
Geographic ref.: United Kingdom
Market size: 455 million £
About the data: Dyson has about 50% of the market.
Source: Kemeny, Lucinda, "Dyson and Strong Pound Put The Wind Up Hoover." Sunday Times, October 15, 2000, p. 4.

Appliances, large kitchen
Geographic ref.: United Kingdom
Year: 2001
Market size: $2.76 billion valued (projected)
Source: "Large Kitchen Appliances." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Appliances, large kitchen
Geographic ref.: United Kingdom
Year: 1999
Market size: $2.55 billion valued
Source: "Large Kitchen Appliances." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Appliances, large kitchen
Geographic ref.: United Kingdom
Year: 1997
Market size: $2.3 billion valued
Source: "Large Kitchen Appliances." Retrieved January 11, 2001 from the World Wide Web: http://www.clearlybusiness.com. Primary Source(s): Datamonitor.

Artificial Intelligence
Geographic ref.: United States
Year: 2003
Market size: $12 billion (projected)
About the data: Figure refers to commercial applications.
Source: "Diagnos Inc. Sees Larger Share of Artificial Intelligence Market Through Strategic Partnerships." Canadian Corporate News, January 23, 2001. Primary Source(s): International Data Corp..

Artificial Playing Services
Geographic ref.: World
Market size: $300 million
About the data: "Sprinturf Inc. wants to play in the major leagues of the international market for artificial playing surfaces."
Source: Wood, Leslie C., "Artifical-Turf Company is Laying Out Plans." Philadelphia Inquirer, September 25, 2000, p. C1.

Auto Interiors
Geographic ref.: World
Year: 1998
Market size: $50 billion
About the data: Figure includes seating, door trim, carpets, overhead systems and instrument panels.
Source: "FYI." Plastics News, June 28, 1999, p. 3. Primary Source(s): Robert Flier Associates.

Auto Parts
Submarket: Turbochargers
Geographic ref.: World
Year: 2000
Market size: 9 million units in sales
About the data: "The supercharger market is small compared with the global turbocharger market. The industry will buy 9 million turbochargers this year."
Source: Sherefkin, Robert, "Rival Looks To Eat At Eaton's Supercharger Dominance." Crain's Cleveland Business, August 21, 2000, p. 33.

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